دانلود رایگان مقاله لاتین اثر راهبرد بازاریابی بر فعالیت هماهنگی در زنجیره تامین از سایت الزویر
عنوان فارسی مقاله:
یک استراتژی بازاریابی خطیر و تاثیر آن بر فعالیت های هماهنگی در یک زنجیره تامین بازسازی تحت نوسان بازار
عنوان انگلیسی مقاله:
A risk-averse marketing strategy and its effect on coordination activities in a remanufacturing supply chain under market fluctuation
سال انتشار : 2018
برای دانلود رایگان مقاله اثر راهبرد بازاریابی بر فعالیت هماهنگی در زنجیره تامین اینجا کلیک نمایید.
بخشی از مقاله انگلیسی:
2. Literature review
The supply chain players’ risk consideration is of great necessity in practice, but it has been ignored in some of previous studies. For example, the well-known newsvendor problem allows manufacturers to quantify stocking and purchasing decisions, but this model is based on the assumption that the manufacturer is risk-neutral and hence optimizes its expected profit. However in practice, risk does matter, and procurement decisions (in particular the degree of flexibility to market fluctuation) has an impact on final profit. Considering two well-known risk criteria, which are Value-at-Risk and Conditional Value-at-Risk, Wu et al. (2013) study a newsvendor problem with capacity uncertainty, and find that the optimal order quantity is affected by the capacity uncertainty if the newsvendor is risk-averse. Using similar assumption of risk averse, this study extends to explore a remanufacturing supply chain on how to develop a contract mechanism between a remanufacturer and a collector. For the purpose of describing the interaction of uncertainty and the extent of its related cost or benefit, the idea of risk consideration is being applied for lots of research areas. In fact, researchers have touched lots of areas, like supply chain/dual-channel/channel coordination (Gan et al., 2004, 2005; Wang and Webster, 2007; Xu et al., 2014), reverse logistics (Han et al., 2016; Soleimani and Govindan, 2014), inventory management (Chen et al., 2007), newsvendor problem (Wu et al., 2013), pricing decisions (Li et al., 2014), channel bargaining (Ma et al., 2012), and Stackelberg game (Li et al., 2013a), etc. Many supply chain players are willing to trade off lower possible losses at the expense of lower expected profit, that is to say, not all supply chain players are risk neutral. For example, ACCEPTED MANUSCRIPT in the area of supply chain/channel coordination, Gan et al. (2004) address the risk-averse agents’ coordination issues in a supply chain by developing contracts under three cases. Gan et al. (2005) prove that the buy-back and revenue-sharing contract may not coordinate a supply chain that consists of a risk-neutral supplier and a risk-averse retailer. Taking the viewpoint of the behavioral principal agency theory, Wang and Webster (2007) investigate the role of a Gain/Loss-sharing provision for mitigating the loss-aversion effect in a supply chain which the manufacturer is risk neutral and the retailer is loss averse, and find that there exists a special class of distribution-free Gain/Loss-sharing-and-Buyback contracts that can coordinate the supply chain. Xu et al. (2014) study a dual-channel coordination when the supply chain agents are risk averse, and analyze that how the supply chain agents’ risk attitude changes the parameters of the proposed contract. Assuming the dual-channel supply chain has one perishable product and the demand is price-dependent stochastic, Li et al. (2014) investigate pricing decisions in a dual-channel supply chain where only retailer is risk-averse. Xiao and Xu (2014) study the pricing and product line strategy of a risk-averse players in forward supply chain.
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کلمات کلیدی:
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