دانلود رایگان مقاله لاتین اثر ثبات سازش از سایت الزویر
عنوان فارسی مقاله:
چگونگی ثبات اثرات سازش؟
عنوان انگلیسی مقاله:
How durable are compromise effects?
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Conceptualization and hypothesis development
Experimental economics research suggests that binding decisions have a significant bearing on choice behaviors. For example, Camerer and Hogarth's (1999) meta-analysis of incentive structures in economic experiments indicates that subjects tend to avoid purchases when choices are binding (i.e., the subjects have to pay to receive the product), rather than hypothetical. In the light of this result, the authors conclude that, “[…] overreporting purchase intention is quite familiar in marketing studies” (p. 24). More recently, Murphy, Allen, Stevens, and Weatherhead's (2005) meta-analysis of the hypothetical bias revealed that, contrary to binding elicitation methods, hypothetically stated preference valuation methods induce a significantly inflated willingness to pay. Furthermore, research has shown that incentive-aligned approaches in the field of choice-based conjoint analysis—in which choice tasks are depicted as potentially binding—yield superior predictive validity compared to non-aligned hypothetical conjoint analysis (e.g., Ding, Grewal, & Liechty, 2005). With regard to the compromise effect and FMCG, Müller et al. (2010, 2012) provide evidence that when choices become binding, the effect is smaller than in hypothetical choices, but still significant. However, whether this finding also holds in respect of durables is yet unclear. Prior studies have shown that, in general, behavioral anomalies are robust, regardless of whether decisions are hypothetical or binding (e.g., Diels & Müller, 2013; Doyle, O'Connor, Reynolds, & Bottomley, 1999; Lichters, Bengart, Sarstedt, & Vogt, in press; Sharpe, Staelin, & Huber, 2008). Given the ample evidence of the compromise effect's robustness concerning durables in hypothetical settings (Table 1), the effect should also occur in a binding choice setting. Hence,
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کلمات کلیدی:
Choice Based on Reasons: The Case of Attraction and Compromise ... https://www.gsb.stanford.edu/.../choice-based-reasons-case-attraction-compromise-eff... Choice Based on Reasons: The Case of Attraction and Compromise Effects. By. Itamar Simonson. Journal of Consumer Research. September. 1989, Vol. [PDF]The Compromise Effect - Chair of Quantitative Marketing & Consumer ... https://quantmarketing.bwl.uni-mannheim.de/fileadmin/files/.../BA_Steven_Manja.pdf by S Manja - Related articles The Compromise Effect: A Literature Review. Bachelors Thesis. Steven Manja. Spring Term 2015. Chair of Quantitative Marketing and Consumer Analytics. Choice Based on Reasons: The Case of Attraction and Compromise ... https://www.jstor.org/stable/2489315 by I Simonson - 1989 - Cited by 1656 - Related articles Choice Based on Reasons: The Case of Attraction and Compromise Effects. ITAMAR SIMONSON*. Building on previous research, this article proposes that ... The compromise effect in our decision making – Paurav Shukla www.pauravshukla.com/the-compromise-effect-in-our-decision-making Jul 2, 2010 - The compromise effect academically has been given another interesting name 'perceived sacrifice'. Let's take an example of how it happens. [PDF]The Compromise Effect in Action: Lessons from a Restaurant's ... - IZA ftp.iza.org/dp9648.pdf by P Pinger - 2016 - Related articles The Compromise Effect in Action: Lessons from a Restaurant's Menu. IZA DP No. 9648. January 2016. Pia Pinger. Isabel Ruhmer-Krell. Heiner Schumacher ... Interpreting compromise effects | Yale School of Management som.yale.edu/interpreting-compromise-effects Jul 26, 2013 - Visible. Display in directory. Google Scholar. http://scholar.google.com/scholar?hl=en&q=Interpreting%20compromise%20effects. Co-Authors. Searches related to compromise effects attraction effect marketing compromise effect psychology compromise effect definition compromise effect pricing examples of compromise effect compromise effect vs decoy effect compromise effect simonson dominance effect marketing
