دانلود رایگان مقاله لاتین اثر برتری محصول بر رضایت مشتری از سایت الزویر
عنوان فارسی مقاله:
تاثیر برتری محصول بر رضایت مشتری در مدیریت پروژه
عنوان انگلیسی مقاله:
The impact of product superiority on customer satisfaction in project management
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Literature review
2.1. Project management Project management has been defined by Oisen (1971) as, “Project Management is the application of a collection of tools and techniques (such as the CPM and matrix organization) to direct the use of diverse resources towards the accomplishment of a unique, complex, one-time task within time, cost and quality constraints. Each task requires a particular mix of these tools and techniques structured to fit the task environment and life cycle (from conception to completion) of the task.” The definition of project management today also takes into account stakeholders' benefits and satisfaction, while also focusing on the completion of the traditional project's goals time and cost (Atkinson, 1999). Project management is viewed as a complex task that includes, but is not limited to the collection of knowledge for the project, scheduling and deadline setting, making key decisions and identifying project priorities, and the overall information system in the project (Söderlund, 2004). Söderlund (2004) adds that the project management unit should also be accountable for the total commitment, participation and education required during the project's life cycle. The intricacy of defined tasks present in project management is wide-ranging; communication with stakeholders may, however, add complexity to the project management. 2.2. Project management: The point of view of the study. Project management typically involves several different stakeholders: the customer, the company and the manager of the project (Li et al., 2013; Olander, 2007; Yang and Peng, 2008). The project manager is the liaison between the customer and the company, whom he or she is employed for, and must strive to meet the expectations of all key stakeholders. In the study by Olander (2007) a stakeholder impact analysis index was developed to indicate and determine whether a stakeholder was a proponent or opponent to the project. He postulated that this index could be used by project managers to define a stakeholder's role in the project and subsequently, the manager's behaviors. McManus (2002) proposed that project management stakeholders would often have conflicting objectives and views with one another (Li et al., 2013). The identification of these opinions in relation to the overall goals of the project may pose a challenge to the manager, as not all of them may be met in a satisfactory manner for all stakeholders (Li et al., 2013). Therefore, managers should try to focus solely on their significant and legitimate stakeholders to increase the likelihood of the project's success (Post et al., 2002).
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کلمات کلیدی:
Creating and Managing Superior Customer Value https://books.google.com/books?isbn=1848551738 Arch G. Woodside, Michael Gibbert, Francesca Golfetto - 2008 - Business & Economics The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer ... The impact of inferential beliefs on product evaluations. Commercial Bank Management - Page 105 - Google Books Result https://books.google.com/books?isbn=1259004775 Kanhaiya Singh - 2013 - Banks and banking Product differentiation: The customer is interested in how he/she can benefit from ... While banks have to ensure product superiority and operational ... satisfaction which leads to increased business and thus a positive impact on profits growth. [PDF]Mediating Effect of CustomerSatisfaction on Perceived Product Quality ... ijrmbs.com/vol1issue2/1/abdul.pdf overall excellence or superiority (Rowley, 1998; Zeithaml, 1988). ... Perceived product quality, perceived value, customer satisfaction, brand loyalty, mobile ... Searches related to impact of product superiority on customer satisfaction what is product superiority product superiority definition
