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عنوان فارسی مقاله:
اثرات ابزارگری در سرعت تولید جدید و خلاقیت: نقش موثر بی نظمی های تکنولوژیکی
عنوان انگلیسی مقاله:
Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Theoretical background and hypotheses development
2.1. Bricolage as a neglected source of NPA This study uses the “source-position” framework (Day & Wensley, 1988) and perceives bricolage as a source of NPA. This framework shows that “a firm's superior skills/resources yield positional advantages” (Day & Wensley, 1988, p. 3). Superior skills allow firms to perform more effectively or adapt more responsively to market changes than competitors. Superior resources can also give long-term positional advantages in providing superior value for customers. This framework has been used to examine the antecedents of NPD positional advantages. For example, Kim and Atuahene-Gima (2010) suggest that exploratory and exploitative market learning as two types of superior capability are sources of advantage, which can leverage new knowledge and best use existing knowledge to bring two types of positional advantages, namely, new-product differentiation and new-product cost efficiency. Ahmadi, O'Cass, and Miles (2014) find that the interaction between marketing resources and capability, or the interaction between technology resources and capability are different sources of advantages which can complement with each other to acquire positional advantages, namely: first-product differentiation and first-product cost efficiency. Although this line of research is valuable in revealing the potential impact of resources or capacity on positional advantages, it offers limited insights into specific ways to build positional advantages when firms' internal resources are constrained. Meanwhile, emerging bricolage literature suggests that bricolage can provide advantages when resources are constrained (Baker et al., 2013; Salunke et al., 2013; Steffens et al., 2009). For example, new ventures under resource constraints can use and recombine resources at hand to gain advantageous strategic positions (Steffens et al., 2009). As such, service firms can use bricolage to find heterogeneous value in ostensibly identical resources to enhance service innovation and acquire favorable competitive positions (Salunke et al., 2013). Similarly, resource-constrained organizations may skillfully use bricolage strategies to resist and change cognitive institutions to gain competitive advantages (Baker et al., 2013). Extending this logic, bricolage could be a source of NPA
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کلمات کلیدی:
Bricolage effects on new-product development speed and creativity ... https://www.researchgate.net/.../307983420_Bricolage_effects_on_new-product_develo... Official Full-Text Publication: Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence on ... New product development with creativity & innovation - SlideShare https://www.slideshare.net/.../new-product-development-with-creativity-innovation Sep 21, 2013 - A slide on New product development with creativity & innovation to share ... on high speed cruising (1 motor switch on ).peddling on high speed ... Design, Risk and New Product Development in Five Small Creative ... www.ijdesign.org › Home › Vol 2, No 1 (2008) by RN Jerrard - 2008 - Cited by 27 - Related articles Design, Risk and New Product Development in Five Small Creative Companies ..... lifespan for certain products together with the required development speed, ... Market Orientation, Creativity, and New Product Performance in High ... journals.ama.org/doi/abs/10.1509/jmkg.68.2.114.27788 by S Im - 2004 - Cited by 905 - Related articles (2017) Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence. Journal of Business Research 70, ... Creativity Business Discipline = Higher Profits Faster from New ... onlinelibrary.wiley.com/doi/10.1111/1540-5885.1650455/abstract by G Stevens - 1999 - Cited by 167 - Related articles Business Discipline = Higher Profits Faster from New Product Development ... The results show that by utilizing these principles, both the overall speed and ... [PDF]perceived effectiveness of creative new product development in virtual ... https://www.dlib.si/stream/URN:NBN:SI:doc-V0X4TWNH/d442f976-4085.../PDF New product development (NPD) is considered to be a vital component of a firm .... speed are important indicators of NPD effectiveness (Badrinarayanan and. Facilitating and Rewarding Creativity during New Product Development https://hub.hku.hk/bitstream/10722/178061/1/Content.pdf?accept=1 by JE Burroughs - 2011 - Cited by 144 - Related articles In an effort to improve creativity in the new product development process, many firms ... The success of new product development (NPD) efforts, for example, ...... Innovativeness and Speed to Market,” Journal of Marketing, 72 (July), 90-104. The Double-Edged Sword of Bricolage on New Product Advantages proceedings.aom.org/content/2016/1/16185.short by L Wu - 2016 How does bricolage affect new product advantages? ... by classifying new product advantages as new product development speed vs. new product creativity. The New New Product Development Game - Harvard Business Review https://hbr.org/1986/01/the-new-new-product-development-game The rules of the game in new product development are changing. ... This new emphasis on speed and flexibility calls for a different approach for managing ... I believe creativity is born by pushing people against the wall and pressuring them ...
