دانلود رایگان مقاله لاتین آنالیز شبکه اجتماعی در تحقیق مدیریت از سایت الزویر
عنوان فارسی مقاله:
شبکه های نقشه برداری: بررسی فواید تجزیه و تحلیل شبکه های اجتماعی در تحقیقات مدیریت و عملیاتی
عنوان انگلیسی مقاله:
Mapping networks: Exploring the utility of social network analysis in management research and practice
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
3. Utilizing social network analysis: What are the main points to consider?
This paper first responds to the schism between either theoretical reviews and meta-analysis or mathematical inquiry and technical reviews on the analytic process of relational data. In line with the study by Halinen and Törnroos (2005) on case study research within business networks, we contend that there remains a fundamental lack of guidelines in terms of structuring, collecting, handling and interpreting network data. In their study of network dynamics, Ahuja, Soda, and Zaheer (2012) refer to these as ‘hygiene principles’, stating “In the interest of developing a more solid empirical foundation… we believe that a variety of hygiene precautions need to be considered carefully by future work. Failure to consider some of these issues has led to some degree of skepticism about the significance of extant network findings” (p. 444). Below, we outline four activities that relate to inherent decisions within network analysis, namely, network boundary specification, data reliability, intervening context of inquiry and the increasing use of network visualizations, which have been independently considered in the literature or noted as potential limiting criteria of relational data. We discuss each of these elements in order to enhance understanding of the necessary considerations before engaging in a social network based research project and highlight the alternative options for analysts, both practitioners and those who are theoretically oriented, within each domain. 3.1. Network boundary specification — structuring of SNA Network boundary specification relates to the identification and definition of network parameters prior to and during analysis (Doreian & Woodard, 1992; Gile & Handcock, 2010; Kilduff & Brass, 2010; Laumann, Marsden, & Prensky, 1989; Marsden, 2005). Indeed, Borgatti and Halgin (2011) stipulate this as the most important choice an analyst must make. First illustrated by Fombrun (1982), the specification of network boundaries – by its very nature – fundamentally shapes the structure, composition and participation within a network and therefore is a crucial aspect of constructing network research. Moreover, a particularly important ramification of network boundary selection pertains to the role of indirect ties (actors not directly connected to focal actors within a network structure), weak ties (actors not strongly connected) and nonredundant ties (relationships that impede new information) in the transfer of information and resources (Burt, 1992; Granovetter, 1973). For example, brokerage, a mechanism whereby actors connect different components of the network and span structural holes, is more likely to produce fresh ideas and therefore, a network should include relevant and appropriate members to account for the possibility of uncharacteristic linkages (Burt, 2007).
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کلمات کلیدی:
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