دانلود رایگان مقاله لاتین آنالیز اطلاعات ارتباطات و نفوذ از سایت الزویر
عنوان فارسی مقاله:
اطلاعات استراتژیک روابط عمومی: تجزیه و تحلیل اطلاعات، ارتباطات و نفوذ
عنوان انگلیسی مقاله:
Public relations strategic intelligence: Intelligence analysis, communication and influence
سال انتشار : 2015
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بخشی از مقاله انگلیسی:
2. Definitions and literature review
As with other concepts, defining strategic communication is challenging and entails considerable debate (Paul, 2011p. 3). This might be in part due to the different nature and dimension of organizations, institutions, and groups that develop strategic communication activities. At a government level, the US National Framework for Strategic Communication defines “strategic communication(s)” as: the synchronization of words and deeds and how they will be perceived by selected audiences, as well as (b) programs and activities deliberately aimed at communicating and engaging with intended audiences, including those implemented by public affairs, public diplomacy, and information operations professionals. (White House, 2010p. 2) Analogously, Paul (2011) defines strategic communication as “coordinated actions, messages, images, and other forms of signaling or engagement intended to inform, influence, or persuade selected audiences in support of national objectives” (p. 3); and Farwell (2012) calls it “the use of words, actions, images, or symbols to influence the attitudes and opinions of target audiences to shape their behavior in order to advance interests or policies, or to achieve objectives” (pp. xviii–xix). On the other hand, at the level of organizations, strategic communication has been defined as the purposeful use of communication by an organization to advance its mission (Hallahan, Holtzhausen, Van Ruler, Verciˇ c, ˇ & Sriramesh, 2007, pp. 3–4). Hallahan et al. (2007) add that strategic communication practices in organizations include: management communication, marketing and advertising, public relations, technical communication, political communication as well as social marketing (pp. 5–7). Aguilar’s (1967)definitionof strategic informationusefully adds thatthis is “informationusefulformakingdecisions about strategy and long-range plans” and there is not information that is intrinsically strategic but that categorization depends on whether the information “relates to a strategic opportunity or problem” or not (pp. 5–6). Freeman (1984) identifies consistent factors in the definition in his view that “strategic decisions are intentional actions which are designed to exert some measure of control over the future (and the present) state of the corporation” (p. 86).
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کلمات کلیدی:
Using Strategic Intelligence in the Field of Public Relations ... www.prcrossing.com › Public Relations Articles › PR Career Feature One way to ensure that you are on the right path to your goals is to use strategic intelligence. Read more here. Public relations strategic intelligence - Cátedra Servicios de Inteligencia www.serviciosdeinteligencia.es/.../public-relations-strategic-intellige... - Translate this page Public relations strategic intelligence: intelligence analysis, communication and influence ... Revista: I am SCIP Editorial: Strategic and Competitive Intelligence ... Public Affairs Capabilities: Strategic Intelligence - Edelman https://www.edelman.com/.../public-affairs/.../public-affairs.../public-affairs-capabilitie... Public Affairs Capabilities: Strategic Intelligence. Edelman's Strategic Intelligence group uses the tools of traditional political research to serve the needs of clients who are the targets of negative campaigns by critics, activists, plaintiffs or other adversaries seeking to damage their reputation. Kenny's Blog: Public Relations Specialist (2) kqualls803.blogspot.com/2017/02/public-relations-specialist_23.html Feb 23, 2017 - These seven rules are used to help public relations specialist to communicate ... Public Relations Strategic Intelligence: Intelligence Analysis, ...
