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عنوان فارسی مقاله:
آموزش الکترونیکی در بازاریابی: تجزیه و تحلیل دوره های آموزشی و برنامه های بین المللی
عنوان انگلیسی مقاله:
E-marketing education in transition: An analysis of international courses and programs
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Defining the limits!
For many academics and practitioners, the terms Internet marketing and E-marketing are synonyms; this is mainly because the word E-marketing has effectively started to appear in the popular press and academic journals since the Internet was commercialized in the mid-1990s. E-marketing, is simply, marketing that is accomplished or facilitated via electronic technologies. The “e” part of E-marketing has caused confusion among researchers and instructors because of the lack of agreement on what is electronic and what is not, which can be described as the “e-dilemma”. Some researchers limit it to the internet while others include technologies such as electronic point of sale and databases applications. The disagreement is even widening due to the increasingly rapid rate at which electronic information and communication technologies are developing and converging, from WEB1 to WEB4 and from mobile phones to smart phones. In other words, E-marketing enabling technologies have been developing very fast, so it becomes harder to follow or to predict how they might change over years. To explore what can be described as the “e-dilemma” in more depth, the American Marketing Association (AMA) dictionary was searched for the terms E-marketing, digital marketing and internet marketing in 2015. Surprisingly, they were not found. Instead, the term online marketing existed, it was defined as: “The Internet and E-mail based aspects of a marketing campaign. Can incorporate banner ads, E-mail marketing, search engine optimization, E-commerce and other tools”. Another relevant term was direct digital marketing which referred to “a digital marketing method that provides relevant marketing communications that are addressable to a specific individual with an email address, a mobile phone number or a Web browser cookie”.
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کلمات کلیدی:
[PDF]E-marketing education in transition: An analysis of ... - dl.edi-info.ir www.dl.edi-info.ir/E-marketing%20education%20in%20transition%20An%20analysis... by AM Shaltoni - 2016 - Cited by 2 - Related articles E-marketing education in transition: An analysis of international courses and programs. Abdel Monim Shaltoni. Alfaisal University, College of Business, Riyadh, ... The 5 best digital marketing courses for the modern-day marketer marketingland.com/5-best-digital-marketing-courses-modern-day-marketer-175073 May 20, 2016 - Elective offerings in Content Marketing, Email Marketing, ... Continuing Education Unit(s) that count toward AMA's own PCM credential. E-marketing Education Center | Swiftpage www.swiftpage.com › E-marketing Education Center › How-To Videos Create Your First Template. Learn the first steps of creating an email template by selecting and accessing the basic editor in Connect. Searches related to E-marketing education inbound marketing certification hubspot hubspot academy login hubspot marketing software certification hubspot inbound marketing certification review hubspot certification cost hubspot inbound marketing certification answers hubspot inbound marketing certification cheat sheet hubspot email marketing certification
