دانلود رایگان مقاله لاتین کارآفرینی مصرف کننده از سایت الزویر
عنوان فارسی مقاله:
آرمان ها و انگیزه های کارآفرینی مصرف کنندگان طبقه متوسط در بازارهای نوظهور: مورد هند
عنوان انگلیسی مقاله:
Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets: The case of India
سال انتشار : 2015
برای دانلود رایگان مقاله کارآفرینی مصرف کننده اینجا کلیک نمایید.
مقدمه انگلیسی مقاله:
1. Introduction
The growth of the global economy is inextricably connected to the rise of emerging markets, which are currently experiencing impressive economic performance, changing demographics and cultural transformation. Rising incomes, exposure to international life styles and media, access to information and telecommunication technologies, and willingness to try foreign products and services are fueling the growth of a new generation of consumers called the middle class consumers. Learning about the tendencies of the middle class in a global economy provides a wealth of knowledge about economic growth (Easterly, 2001), consumer demand (Murphy, Schleifer, & Vishny, 1989), entrepreneurial development (Acemoglu & Zilibotti, 1997), and long-term investments (Doepke & Zilibotti, 2007). In a market driven economy, the middle class consumer segmentis considered the backbone of both the market economy and of democracy (Birdsall, Graham, & Pettinato, 2000; Lopez-Calva, Rigolini, & Torche, 2012). The world’s current middle class consisting of 2 billion people is expected to increase to 5 billion people by 2030 with the majority of growth coming from the Asia-Pacific region (Rohde, 2012). Currently, it is estimated that there are over 600 million middle class consumers in emerging markets with spending power expected to reach US $20 billion by 2025 (Dobbs et al., 2012; Kravets & Sandikci, 2014; Sheth, 2011). India is expected to become the world’s largest middle class consumer market by 2030, surpassing not only China, but also the total population of the developed West. Between now and 2039, India is projected to add over 1 billion people to the global middle class creating the world’s fifth-largest consumer market (Atsmon, Child, Dobbs, & Narasimhan, 2012). Middle class consumers in India are an important and growing segment of global middle class consumers. As a result, multinational companies doing business in India cannot afford to ignore these consumers whose tastes, preferences and aspirations are changing. Due to dynamic economic reforms, demographics, and proliferation of foreign goods and services, more consumers in emerging
برای دانلود رایگان مقاله کارآفرینی مصرف کننده اینجا کلیک نمایید.
کلمات کلیدی:
Aspirations and entrepreneurial motivations of middle-class ... econpapers.repec.org/RePEc:eee:iburev:v:25:y:2016:i:3:p:657-667 by DA Grossman - 2016 - Cited by 3 - Related articles Feb 27, 2017 - Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets: The case of India. Javalgi, Rajshekhar (Raj) G. Aspirations and entrepreneurial motivations of middle-class ... https://ideas.repec.org/a/eee/iburev/v25y2016i3p657-667.html by RRG Javalgi - 2016 - Cited by 3 - Related articles The world is eyeing emerging markets where increasing numbers of consumers are entering into a new segment called the middle class. In emerging markets ... Aspirations and entrepreneurial motivations of middle-class ... - EconBiz https://www.econbiz.de/...entrepreneurial-motivations-of-middle-class-consumers-in-e... Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets : the case of India. Rajshekhar (Raj) G. Javalgi, David A. Grossman ... Seminario del Departamento - UAB Barcelona www.uab.cat/web/noticias/detalle-noticia-1345655908000.html?noticiaid... Oct 5, 2016 - Título: Aspirations and Entrepreneurial Motivations of Middle-Class Consumers in Emerging Markets. Fecha y Hora: 27/10/2016 a les 15:00h. Aspirations and entrepreneurial motivations of middle-class ... unibazaar.ir/.../aspirations-and-entrepreneurial-motivations-of-mid... Translate this page Jul 20, 2016 - مقالات انگلیسی » Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets: The case of India ... [PDF]Journal of Applied Management And Entrepreneurship www.whitneypress.com/JAME/JAME_Vol_17_No_2_2012.pdf Entrepreneurial Opportunity Identification: A Motivation-based Cognitive Approach ............... .... entitled “Adapting Competences for Emerging Markets: The Case of IKEA ...... consumer behavior that might suggest that the growing middle class's ... Luxury Brands in Emerging Markets - Google Books Result https://books.google.com/books?isbn=1137330538 G. Atwal, D. Bryson - 2014 - Business & Economics A McKinseystudy estimates thatthereare 13million upper middleclass households with ... all these groups are important, because consumers are on a luxury journey, ... Conspicuousness remainsthe primary motivation amongst firsttimers. The car that entrepreneurs in third or fourthtier cities would like to buy, after signing ... The BRIC States and Outward Foreign Direct Investment https://books.google.com/books?isbn=0191641677 David Collins - 2013 - Law SOEs play a large part in the economy even in the more entrepreneurial south of ... The major motivations for Chinese outward FDI are thought to be similar to ... and its expanding middle class of consumers may mean that home markets are ... 11 A Rugman, 'How Global are TNCs from Emerging Markets' in K Sauvant, ed., ...
