دانلود رایگان مقاله لاتین پیامد سازگاری بازاریابی از سایت الزویر
عنوان فارسی مقاله:
هماهنگی متقابل کارکرد و پیامدهای آن برای سازگاری بازاریابی
عنوان انگلیسی مقاله:
The antecedents of cross-functional coordination and their implications for marketing adaptiveness
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Conceptual model and research propositions
2.1. Conceptual model The interest in cross-functional coordination has long been an underlying focus of the market orientation construct. Market orientation stresses the importance of inter-functional coordination, and that employees at all levels in every functional unit need to be committed to information gathering and dissemination, and responsiveness to changing business environments (Kohli & Jaworski, 1990; Narver & Slater, 1990; Slater and Narver, 1994). Uncertain and dynamic environments disrupt the ability of specialized functional units in responding to changes, and both conditions necessitate coordination across functional units (Galbraith, 1973). This study focuses on intra-firm coordination — that is, coordination among employees and across functional units within a firm (Mintzberg, Jorgensen, Dougherty, & Westley, 1996), which affects a firm's capability to share customer and competitor information for strategic integration of all functions in the process of creating customer value (Narver & Slater, 1990; Song, Montoya-Weiss, & Schmidt, 1997). The ability to coordinate across functions not only allows firms to swiftly respond to environmental changes (Neill, McKee, & Rose, 2007) but also to gain access to a wider range of tacit knowledge dispersed across the organization to build valuable collective knowledge (Arnett & Wittmann, 2014; Atuahene-Gima, 2005; Hirunyawipada, Beyerlein, & Blankson, 2010). A firm's knowledge of how to support and enhance cross-functional coordination can be a competitive strategy to enable firms to utilize and deploy dispersed resources and improve performance (Eisenhardt & Martin, 2000; HULT, Ketchen, & Slater, 2005; Kohli & Jaworski, 1990; Narver & Slater, 1990). Fig. 1 provides an overview of the conceptual framework of this study. The antecedents of CFC have been developed from the motivation–ability–opportunity (MAO) framework, which can be examined to create the conditions and behaviors for supporting and enhancing cross-functional coordination. The MAO framework was originally applied to information processing and advertising effectiveness (Maclnnis et al., 1991) and it has been examined in different literature streams such as social marketing, organization information processing, human resource management, information systems research, and innovation (e.g., Clark, Abela, & Ambler, 2005; Siemsen, Roth, & Balasubramanian, 2008; Tang, Fang, & Feng, 2014). This framework is based upon basic concepts of psychology, in that motivating certain behaviors is influenced by ability in terms of skills and capabilities requisite for the performance of the behaviors, and opportunity is concerned with the conditions facilitating the performance of the behaviors (Maclnnis et al., 1991). As an encompassing framework, MAO has the potential to support cross-functional coordination and enhance marketing performance.
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کلمات کلیدی:
Antecedents of Relationship Conflict in Cross-Functional Teams - PMI https://www.pmi.org › Learning › Library by X Huo - Related articles (2014) investigated the mediation effect of the quality of cross-functional coordination on the relationship between project goal clarity and the level of boundary ... Antecedents and Consequences of Marketing Managers' Conflict ... journals.ama.org/doi/abs/10.1509/jmkg.64.1.50.17989 by XM Song - 2000 - Cited by 321 - Related articles Kholoud Mohsen and Teck-Yong Eng. (2016) The antecedents of cross-functional coordination and their implications for marketing adaptiveness. Journal of ... Cross-functional integration and functional coordination in purchasing ... https://www.alexandria.unisg.ch/224778/ by K Foerstl - 2013 - Cited by 53 - Related articles Aug 6, 2013 - Cross-functional integration and functional coordination in purchasing and supply management : Antecedents and effects on purchasing and ... [PDF]Analysis of the Antecedents of Inter-Functional Coordination in the ... www.ccsenet.org/journal/index.php/ijbm/article/download/35202/21588 by M Bouachouch - 2014 - Related articles Jul 25, 2014 - such inter-functional coordination (IFC), supply chain management ...... Antecedents and Consequences of Project Team Cross-functional. The Antecedents of the Entrepreneurial Orientation - A meta-analytical ... proceedings.aom.org/content/2016/1/17155.short?related-urls=yes&legid.../1/... These antecedents are: (1) Cross-functional coordination (r ̅ = .39, p < .001); (2) Scanning (r ̅ = .35, p < .001); (3) Work discretion (r ̅ = .28, p < .001); (4) ... Organizing Cross-Functional New Product Development Projects: The ... https://books.google.com/books?isbn=3834996424 Tobias Huth - 2008 - Business & Economics The Phase-Specific Effects of Organizational Antecedents Tobias Huth ... quality of the cooperation and coordination with internal functional units. ...the extent to ... Searches related to antecedents of cross-functional coordination five antecedents of conflict antecedents of conflict in organizations
