دانلود رایگان مقاله لاتین نام تجاری بین اتحادیه هواپیمایی از سایت الزویر
عنوان فارسی مقاله:
ارتباط نام تجاری بین اتحادیه های هواپیمایی جهانی و خطوط هوایی عضو آنها
عنوان انگلیسی مقاله:
Brand relationship between global airline alliances and their member airlines
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Hypotheses
2.1. Brand attitude toward global airline alliances and the halo effect According to Kotler et al. (1991), a brand is “a name, term, sign, symbol, or design, or combination of them, which is intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those competitors” (p. 442). Accordingly, the brands of global airline alliances are based not only on their names (Star Alliance, SkyTeam, and Oneworld) or symbols but also on how passengers, who are aware of the alliances, perceive these alliances. This association then changes passenger attitude toward an alliance as well as determines how passengers attach or consume the alliance products. Although brand management in global airline alliances is as crucial as it is in other corporations and industries, brand management may be more complex in global airline alliances. First, each global airline alliance includes many airlines; in other words, the brands of global airline alliances are composed of many partner brands. This is different from most alliance brands in other industries where two or only a few numbers of brands were involved. Second, partner airlines in global airline alliances assist one another through various methods, even though the main service of transporting travelers to their destinations is executed by each member airline instead of the alliance. Although alliances offer various joint branding or cobranding activities, such as alliance frequent-flyer benefits or using the same check-in counters for code-share flights, how travelers evaluate the brand of a global airline alliance mainly depends on their travel experiences with individual airlines. Because travelers may be unfamiliar or have no experience with most member airlines, passenger evaluations of alliance brands remain unknown.
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کلمات کلیدی:
SkyTeam Alliance | About Us | SkyTeam https://www.skyteam.com/en/about/ SkyTeam Airline Alliance. 20 member airlines give you access to 1,062 destinations worldwide, with more flights and connectivity than ever before. Whether for ... Alliances and partners – Star Alliance | SAS www.sasgroup.net/en/alliances-and-partners-star-alliance/ Star Alliance is the cornerstone of the SAS Group's global partner and ... airlines of Star Alliance, launched in May 1997 as the first truly global airline alliance. ... of the Members' airport facilities etc., Star Alliance is offering its customers:. People also ask Is Emirates a member of Star Alliance? What is an airline alliance? What is SkyTeam airlines? Is Icelandair part of the Star Alliance? Feedback Airline Alliances: An Introduction - The Life Well Traveled www.thelifewelltraveled.com › Blog Posts Mar 31, 2016 - Airline alliances account for a large percent of flights across the globe, ... To get us started, though, here is a list of the 3 major alliances and their members: ... Notice that the 3 airline alliances listed above have a global reach. Star Alliance - Ethiopian Airlines https://www.ethiopianairlines.com/corporate/company/partner-alliance/star-alliance Ethiopian joined Star Alliance, the world's largest airline network back in 2011. ... Thanks to its comprehensive network, Star Alliance member carriers are able to ... The Global Airline Alliances are Outdated - Airways Magazine https://airwaysmag.com/industry/global-airline-alliances-outdated/ Apr 8, 2016 - Global airline alliances are as robust as ever. ... However, Turkish Airlines continues to embrace its Star Alliance membership and Qatar ... Searches related to global airline alliances and their member airlines one world alliance members skyteam alliance skyteam airlines delta alliance star alliance membership emirates alliance airline alliances list air france alliance
