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عنوان فارسی مقاله:

طبقه بندی کردن و طبقه بندی شده: مطالعه تفسیری مصرف گرایی در زمینه سفر دریایی توسط طبقه متوسط برزیلی "جدید"


عنوان انگلیسی مقاله:

Classifying and classified: An interpretive study of the consumption of cruises by the ‘‘new’’ Brazilian middle class


سال انتشار : 2015



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مقدمه انگلیسی مقاله:

1. Introduction

The social ascent of a significant mass of individuals toward the middle class in emerging markets has changed the face of consumption (Prahalad & Hammond, 2002). However, the phenomenon has, as yet, not received enough attention from researchers, who either focus their interest on consumption at the lower strata of the social pyramid, or persist in studying affluent consumers (Barros & Rocha, 2009). Moreover, as pointed out by U¨ stu¨ner and Holt (2010, p. 37), the current view of how consumers consume is based on a more universal perspective, rooted in empirical studies developed in the United States and Western Europe. These studies suffer from a ‘‘crucial limitation’’ for failing to recognize that the consumption patterns in emerging countries may differ from those of developed countries. Emerging consumers are faced with two different and often conflicting influences on their consumption choices. On the one side, following Bourdieu (1984), it can be assumed that the consumption by social actors who move from one class to another has been shaped by the preferences and practices of their original social group. Emerging consumers are therefore expected to have developed their taste during their socialization processes, which is strongly influenced by their family and peers. Taste is defined here, following Bourdieu (1984, p. 173), as ‘‘the propensity and capacity to appropriate (materially or symbolically) a given class of classified, classifying objects or practices’’. On the other side, as individuals ascend in the social structure, they also seek to emulate the lifestyle of their new peers. In this sense, Brazilian urban anthropologist Velho (2013, p. 93) observed that‘‘the experience of social mobility, ascent or descent, introduces significant variables in the existential experience, whether for people from the working class or middle class’’, thereby creating conditions distinctfrom the ‘‘situation of stability or permanence.’’ This new situation of liminality (Van Gennep, 1908/1978; Turner, 1966), or threshold, in consumption has been rarely studied, reinforcing the need for research that looks at status consumption from the perspective of social mobility.



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کلمات کلیدی:

An interpretive study of the consumption of cruises by the “new” econpapers.repec.org/RePEc:eee:iburev:v:25:y:2016:i:3:p:624-632 by ARC Rocha - ‎2016 - ‎Cited by 1 - ‎Related articles Feb 22, 2017 - Classifying and classified: An interpretive study of the consumption of cruises by the “new” Brazilian middle class. Ana Raquel Coelho Rocha, ... An interpretive study of the consumption of cruises by the “new” https://ideas.repec.org/a/eee/iburev/v25y2016i3p624-632.html by ARC Rocha - ‎2016 - ‎Cited by 1 - ‎Related articles We adopted an interpretive approach and used the method of participant observation ... study of the consumption of cruises by the “new” Brazilian middle class ... An interpretive study of the consumption of cruises by the “new” https://www.researchgate.net/.../273399730_Classifying_and_classified_An_interpretive... Classifying and classified: An interpretive study of the consumption of cruises by the “new” Brazilian middle class on ResearchGate, the professional network for ... an interpretive study of the consumption of cruises by the "new" https://www.econbiz.de/.../classifying...classified...interpretive-study-of-the-consumption... Classifying and classified : an interpretive study of the consumption of cruises by the "new" Brazilian middle class. Ana Raquel Coelho Rocha, Angela da Rocha, ... The Middle Class in Emerging Societies: Consumers, Lifestyles and ... https://books.google.com/books?isbn=1317510763 Leslie L. Marsh, ‎Hongmei Li - 2015 - ‎Business & Economics Although they tend to belong to the lower income stratum of the middle class, this is ... access to new types of leisure consumption and, specifically, to maritime cruises. ... A market study by Abremar, the Brazilian Association of Maritime Cruises (2012), ... However, despite the growing importance of interpretive research in ... Rituals of cruise consumption and the 'new' middle class: desiring and ... www.tandfonline.com/doi/abs/10.1080/02614367.2016.1182205 by ARC Rocha - ‎2016 - ‎Related articles The consumption of maritime cruises is one of the most striking facets of the phenomenon of a new middle class emergence in Brazil. This study investigates the ... meanings attached to maritime crises: a multi-method study https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao... Translate this page Catalogação: 14/09/2015, Idioma(s):, PORTUGUESE - BRAZIL ... for emerging consumers belonging to the so called new Brazilian middle class. ... Thus, an interpretive approach was adopted, in which what is at stake is not the ... in a cruise; and (iii) participant observation in a cruise targeted at this consumer segment.