دانلود رایگان مقاله لاتین لوگو های متحرک در ارتباطات موبایل مارکتینگ از سایت الزویر
عنوان فارسی مقاله:
آرم های متحرک در ارتباطات بازاریابی تلفن همراه: نقش های مسیر حرکت و مسیرهای حرکت آرم
عنوان انگلیسی مقاله:
Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
4. Directionality and metaphorical perceptions
4.1. Vertical movements Individuals' perception of things often derives from their direction. Popular expressions such as “feel up”, “come down to earth”, etc. highlight the circumstance(s) to which people tend to associate positive and negative meanings according to direction(s). The association of directions to judgment is well-established, since it is widely diffused in different fields. When describing ethics, a moral person may be described as “high-minded”, in contrast to an immoral one who may be defined as “underhanded”; when talking about power, a powerful person in a company is a “higher-up”. Furthermore, in the Bible, Heaven, the place destined for the righteous, associates with up, while Hell with down (Favazza, 2004) because, when portraying religious facts, God is associated with up (since it is known as the “Most high”, Lattimore, 1996) and Devil to down. But God and Devil concepts as space are not the only conceptual metaphors. Among others, power and success are concepts that are metaphorically described as vertical dimensions in physical space. A powerful person is usually depicted at the top of a hierarchy picture, and oversees others with a lower status. As Barsalou (1999) observes, mental representations of concepts are tied to their perceptual basis. Hence, people learn about things through sensory experiences. Thus, whereas describing concrete objects does not involve any particular association, individuals need to use metaphors involving physical domains when describing abstract concepts that cannot be perceived through the senses (DesCamp & Sweetser, 2005). That is why, when describing abstract things, common metaphors pair valence of values with verticality in space. As metaphors allow people to make sense of abstract concepts, the pioneering work by Lundholm (1921) suggested that people represent affect on the basis of verticality. Reinforcing this concept, Meier and Robinson (2004) suggested that affect is grounded in sensorimotor perception, incepting that, when making evaluations, individuals tend to assume that objects high in visual space are good, while objects low in visual space are bad. More recently, Casasanto and Dijkstra (2010) pointed out that, when describing emotions, people often link positive valence with upward motion or position in space. This could explain why, in the attempt to evaluate their mood states, happy people maintain to “feel up” (while in contrast sad people state to “feel down”) and why, when asked to evaluate Facebook posts, contents perceived as good are typically given “thumbs up”. From the marketing literature, it is found that the location of objects and the direction of visual movements are likely to affect consumer evaluations of products and brands. For example, Van Rompay, De Vries, Bontekoe, and Tanja-Dijkstra (2012) ascertained that verticality cues foster perceptions of luxury
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کلمات کلیدی:
Motion Graphics for Video Editors: Creating Animated Logos https://www.lynda.com/After-Effects-tutorials/...Animated-Logos/642494-2.html Nov 22, 2017 - Discover different ways to get and prep logos, and use Photoshop or Illustrator to convert your files into layered images that are ready to animate. Plus, learn about practical design ideas and animation techniques. Logos | Communication and Marketing https://communication.unca.edu/logos Avoid re-creating any versions of the university logo; do not use scanned or poor-quality reproductions. The logo may be reversed out on a large solid background but should not be placed over a busy, patterned background. Do not add special effects, shading, outlines or animations. Do not enclose the logo in a circle, oval ... 25 Video Logo Animations for Your Inspiration - Business Tutsplus https://business.tutsplus.com/.../25-video-logo-animations-for-your-inspiration--cms-2... Mar 28, 2016 - Do you want to improve your video marketing? Maybe you have a video presentation coming up? Or a video demo to put together? If you need to animate your logo, then we have a ton of inspiring video logos showcased here. From minimalist video logos, to architectural inspired stings, hollywood-style ...
