دانلود رایگان مقاله لاتین سازماندهی سازمان نیافته از سایت الزویر
عنوان فارسی مقاله:
سازماندهی سازمان نیافته: نقش واسطه ای پلت فرم در بازار املاک و مستغلات هندی
عنوان انگلیسی مقاله:
Organising the unorganised: Role of platform intermediaries in the Indian real estate market
سال انتشار : 2016
برای دانلود رایگان مقاله سازماندهی سازمان نیافته اینجا کلیک نمایید.
بخشی از مقاله انگلیسی:
Azeem Zainulbhai
I will tell you little bit about Housing.com and about how we leverage data to help buyers through the decision-making process. When we started Housing, unlike other real estate platforms which are focussed mainly on the broker, the middleman in the transaction, we said that the No.1 thing to focus on is the consumer. Let’s solve the consumer’s problem in buying a house. That took us to a major issue we see in India and globally too, that there are a lot of data missing. There are data transparency issues, data collection issues and data matching issues. There are no right algorithms. We have sets of data here and there which are related but you cannot manipulate them easily. Even when you start assembling these pieces, collecting the data yourself, verifying the data as we do, display of those data is very important. I may have a lot of data but unless the consumer understands how to make a decision based on that data, it is useless. That is what our product aims to do. We have fantastic data science at Housing that looks at the data we collect, which could be publicly or privately available data, and manipulates or matches that data, which in turn can impact a decision to purchase or to rent. Our product team takes that decision or that influence and packages it in a way that a consumer can actually understand it. For example, on our site, we have something called Life Style that takes into account many different factors and it changes based on the individual’s preference. So, when you focus on a consumer, you end up focussing on the data, and when you clarify the data, you end up helping the consumer make a better choice. From the consumer’s perspective, while buying or renting a house, there are many parts to the process. First, the consumer needs to figure out where to go—which is termed as search and discovery. Most platforms initially focus only on search and discovery. Slowly, as more Indian players have come in and revolutionised the industry a bit, we have started to get more data, present the data better, and help the customer with a little more analysis to get him/her closer to the decision-making process. This is a transition from Classifieds 1.0 to Classifieds 2.0. All of us on this panel are trying to reach the Holy Grail of getting into a transaction, that is, helping the customer make a purchase or rent decision.
برای دانلود رایگان مقاله سازماندهی سازمان نیافته اینجا کلیک نمایید.
کلمات کلیدی:
