دانلود رایگان مقاله لاتین زبان در خدمات جدید هند از سایت الزویر
عنوان فارسی مقاله:
زبان و قدرت در "خدمات جدید" در هند
عنوان انگلیسی مقاله:
Language and power in India's “new services”
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
2. Research methods
2.1. Research design We study two service settings: fitness gyms and coffee shops. We started with an interest in gym trainers as a new service profession, especially the role of gym training in the globalization of bodily practices and understandings, and their application to a service context. After several interviews with gym trainers conducted in Mumbai in 2014, it became apparent that a trainer's success depends heavily on his ability to develop relationships with clients, a majority of whom belong to the English-speaking mass elite. Our research thus evolved into a research project about the experience of service workers in India's “new services,” especially the way they interact with and adapt to customers from the English-speaking middle-class. After the first author finished fieldwork with gym trainers, we sought to compare the interactional dynamics of the gym, and how these would transfer into another setting, where service workers would still interact with English-speaking clients, but in a more episodic, fleeting fashion, and without the expertise associated with gym training. After gaining access to a national coffee shop chain we identify as Coffee Co, the first author conducted interviews and observations in a Coffee Co. outlet in Mumbai in 2014. In 2015, we continued our study with the two authors conducting fieldwork in Jamshedpur in eastern India. In the end, we collected four different kinds of empirical material: 1) unstructured long interviews conducted with coffee shop workers and gym trainers; 2) fieldnotes from observations; and 3) secondary data, including promotional material developed by various service organizations, and representations of service interactions in popular culture. Combining primary data and secondary data allows us to describe the socio-cultural patterning of service interactions. We explain how interactions between service providers and customers are framed by the broader context of organizational guidelines and social hierarchies (Desjeux, 1996).
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کلمات کلیدی:
Language and power in India's "new services" - EconBiz https://www.econbiz.de/.../language-and-power-in-india-s-new-services.../100116455... Language and power in India's "new services". Julien Cayla ... Language use in services : recent advances and directions for future research. Holmqvist, Jonas ... Language and power in India's “new services”, Journal of Business ... https://www.deepdyve.com/.../language-and-power-in-india-s-new-services-wcuWWt... Read "Language and power in India's “new services”, Journal of Business Research" on DeepDyve, the largest online rental service for scholarly research with ... Service Articles in the Journal of Business Research (Mar 2017 ... www.servsig.org/.../04/service-articles-in-the-journal-of-business-research-mar-2017/ Apr 22, 2017 - Language and ethnicity in bilingual customer service recovery, ... J. and K. Bhatnagar (2017): Language and power in India's “new services”, ... Speaking in tongues: BBC World Service expansion aims to extend ... theconversation.com/speaking-in-tongues-bbc-world-service-expansion-aims-to-exten... Nov 24, 2016 - The cuts compelled the World Service to close many language services, ... It listed the BBC World Service among its soft power resources that would be ... Gujarati, Punjabi, Marathi, Telugu (India), Igbo, Pidgin, Yoruba (Nigeria), and ... There should be clever allocation of resources in the new services. Handbook of Service Business: Management, Marketing, Innovation and ... https://books.google.com/books?isbn=1781000417 John R. Bryson, Peter W. Daniels - 2015 - Business & Economics However, language and culture play an important role (Karmarkar 2004). ... growth of India's information-intensive services trade with the US and the UK. ... has involved superior processing power, the automation of processes (capital for ... and innovation, new services and the geographical deployment of processes up to a ... Elite positionings towards Hindi: Language policies, political stances ... onlinelibrary.wiley.com/doi/10.1111/j.1467-9841.2010.00465.x/abstract by V Chand - 2011 - Cited by 25 - Related articles Feb 25, 2011 - Abstract. In India, Hindi is imagined and institutionalized as the national language which weds together India's pluralistic population under the ...
