دانلود رایگان مقاله لاتین خطوط هوایی کم هزینه از سایت الزویر
عنوان فارسی مقاله:
تاثیر انتظارات گردشگران بر هدف خرید: پیوند استراتژی بازاریابی برای خطوط هوایی کم هزینه
عنوان انگلیسی مقاله:
The influence of tourists' expectations on purchase intention: Linking marketing strategy for low-cost airlines
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Theory and hypotheses
2.1. Service quality and purchase intention Service quality is defined as customers' expectations about the service provided and their perception of the service process that they have experienced (Carman, 1990; Caruana, 2002; Gronroos, € 2007; Parasuraman et al., 1985, 1988). Recent tourism and marketing research indicates that different dimensions of service quality are related to customer purchase intention (e.g., Bai et al., 2008; Shao et al., 2004; Wu et al., 2011). For instance, in the field of tourism studies, Fick and Ritchie (1991) found that service quality is a critical factor to the success of firms in the travel and tourism industry, a finding supported by recent research (e.g., Tsang et al., 2015). Studies have also provided evidence for measuring service quality and the validity of constructs to be applied to different tourism destinations in the wine tourism industry (O'Neill and Charters, 2000), cross-cultural impacts of tourists' expectations and perceptions (Weiermair, 2000), national parks (Rodger et al., 2015) and festivalscape (Bruwer, 2014). Considering broader service quality approaches, some studies have shown support for a positive impact of satisfaction and loyalty (Han and Hyun, 2015; Rodger et al., 2015), but others have raised concerns that other attributes should be evaluated to achieve desirable results (Li et al., 2014). A surprising lack of attention exists concerning system and integrated approaches with a considerable expectation on influencing purchase intention and perceived service quality. In light of evidence that service organizations provide service categories and processes that can affect customer image and behavior intention, several marketing scholars have argued for a closer look at the service quality that organizations provide that may fundamentally influence the emotions of consumption (Lo et al., 2014). Such emotions tend to reflect the overall service impression, and influence tourist's thoughts, feeling and future judgment (Lee et al., 2014). As a result, service organizations cannot rely on predefined structures that spell out means or even precise ends. Instead, they must improve service to attract tourists' attention, positive image and loyalty to gain a competitive advantage. Therefore, this study proposes that a fundamental and critical attribute is service quality, especially in the high competition density of the low-cost airline industry.
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کلمات کلیدی:
Boeing: Airline Strategies and Business Models www.boeing.com › Commercial › About Our Market › Long Term Market The low-cost carrier (LCC) business model has grown tremendously over the ... In today's market, it is not difficult to find an LCC flying multiple airplane types, ... [PDF]Relationship marketing in low cost airlines - DiVA portal www.diva-portal.org/smash/get/diva2:239728/FULLTEXT01.pdf by T Jamart - 2009 - Cited by 1 - Related articles May 21, 2009 - figure out how those tools affect the airlines generic strategy. ... Keywords: Low Cost Airlines, Relationship Marketing, Sustainable Competitive ... [PDF]Competitive Strategies to Attract Low Cost Airlines - Técnico Lisboa https://fenix.tecnico.ulisboa.pt/downloadFile/395139404845/Carrilho_Paper_Final.pdf a generic competitive strategy of focus on the market segment of low cost airlines ... airports due to the growth of low cost airlines, so it is important to analyze the ... [PDF]Low Cost Carriers: How Are They Changing the Market Dynamics of ... https://carleton.ca/economics/wp-content/uploads/he-chowdhury-erfan.pdf Today, LCCs have a strong presence in every market segment across the U.S .... airline was very successful with its one low fare strategy and within two years. [PDF]Low Cost Carrier Market web.mit.edu/airlines/conferences/DC-2004_documents/04-DC2004-Magill1.pdf by D Magill - 2004 - Cited by 2 - Related articles Passengers Drive Airline Strategies ... Key Low Cost Market Characteristics .... Low Cost Carriers Have Differing. Market Strategies amenities. Cost. Low-Fares. Strategies to Fight Low-Cost Rivals - Harvard Business Review https://hbr.org/2006/12/strategies-to-fight-low-cost-rivals What they forget is that low-cost airlines soon reemerged. .... That wait-and-watch strategy often works for companies that market products for people at the very ... Low cost carrier strategies to maintain competitive advantage https://finance.yahoo.com/news/low-cost-carrier-strategies-maintain-225005754.html Low cost carrier strategies to maintain competitive advantage. Tejeshwari Chandrappa. Market Realist July 21, 2014. Must-know: An overview of Southwest Airlines (Part 3 of 13). (Continued from Part 2). Low cost carrier competition strategies. Searches related to marketing strategy for low-cost airlines low cost carriers business model southwest airlines competitive strategy airlines strategy pdf low cost carriers strategy southwest airlines sustainable competitive advantage southwest airlines competitive advantage case study low cost airlines pros and cons airline business strategy
