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عنوان انگلیسی مقاله:

When do franchisors select entrepreneurial franchisees? An organizational identity perspective

سال انتشار : 2016



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2. Theoretical background and hypotheses development 

Organizational identity can be seen as the collective understanding of that which is central, distinctive and enduring about the organization (Albert & Whetten, 1985). Coughlan, Anderson, Stern, and El-Ansary (2006) suggest that the loss of individual identity is the hallmark of the franchise relationship, and thus in the context of franchising, organizational identity appears to be particularly pertinent, although scarcely researched (although a few exceptions do exist, such as Lawrence & Kaufmann, 2011; Zachary et al., 2011; Ullrich, Wieseke, Christ, Schulze, & Van Dick, 2007). However, there is evidence to suggest (outside of franchising), that there are positive consequences when people identify with the organization for which they work (Li, Xin, & Pillutla, 2002). For example, where identity is strong, it is suggested that there is greater information exchange, more agreement on decisions, increased trust, and organizational citizenship behavior (Li et al., 2002). Thus, it would seem that identification with the franchise organization by franchisees could have potential benefits for the franchise system, particularly around helping prevent free riding behaviors by franchisees. Indeed, Lawrence and Kaufmann (2011: 298) suggest that the degree of franchisee identification with the franchisor “… might serve to align their interests and thus impact franchisee behavior regarding familiar issues as free riding or acceptance of franchisor initiatives”. In the context of franchising Ullrich et al. (2007) suggest that there are multiple levels of identity — what they term ‘organizational identity’ to refer to the employees' identification with their franchisees, and ‘corporate identity’ for identification with the franchisor. Whilst their paper explored how corporate identification by franchisee employees could be improved, the current paper focuses on the potential role of organizational (corporate) identity alignment between franchisor and franchisee.2 Identification in this respect is particularly pertinent, as presumably, if corporate identification were not present, it would seem unlikely that identification will exist at lower tiers of the organization. More specifically the paper explores how franchisor support structures may be used to manage the entrepreneurial identity of the franchise system, the role of franchisee recruitment in achieving entrepreneurial identity congruence, and its impact on system performance.



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کلمات کلیدی:

When do franchisors select entrepreneurial franchisees? An ... https://www.researchgate.net/.../303668126_When_do_franchisors_select_entrepreneuri... Mar 15, 2017 - In spite of the acknowledged importance of the franchisee selection process, only a few empirical studies have examined this research area. When do franchisors select entrepreneurial franchisees?:an ... eprints.lancs.ac.uk/70868/ by A Watson - ‎2016 - ‎Cited by 2 - ‎Related articles Sep 17, 2014 - Watson, Anna and Dada, Lola and Grünhagen, Marko and Wollan, Melody (2016) When do franchisors select entrepreneurial franchisees?:an ... When do franchisors select entrepreneurial franchisees? - Research ... www.research.lancs.ac.uk › Research › Publications & Outputs Watson, A, Dada, L, Grünhagen, M & Wollan, M 2016, 'When do franchisors select entrepreneurial franchisees?: an organisational identity perspective' Journal ... Presentation of Dr. Anna WATSON - Center Franchising Retail Service ... www.center-franchising-retail-service-chains.com › ... › News The results revealed that systems that select entrepreneurial franchisees are those that have entrepreneurial values as part of their organizational identity. When do franchisors select entrepreneurial franchisees? - DeepDyve https://www.deepdyve.com/.../when-do-franchisors-select-entrepreneurial-franchisees-... Lancaster University, Management School, Institute for Entrepreneurship and Enterprise Development, Lancaster LA1 4YX, UK. c. Eastern Illinois University, ... Entrepreneurial Failure: The Case of Franchisees - Michael - 2007 ... onlinelibrary.wiley.com/doi/10.1111/j.1540-627X.2007.00232.x/abstract by SC Michael - ‎2008 - ‎Cited by 191 - ‎Related articles Dec 27, 2007 - This study extends agency and resource-based logic to explain how established franchisors affect franchisee failure. Analysis of 88 restaurant ... [PDF]Matching franchisor-franchisee roles and competencies - Asia-Pacific ... https://www.franchise.edu.au/__.../Matching-franchisor-franchisee-roles-and-compete... by J Lim - ‎Cited by 8 - ‎Related articles It also provides the entrepreneur with strong operational skills, although .... within the franchise network, franchisors should select franchisees with similar goals ...