دانلود رایگان مقاله لاتین توجه مدیریت ارشد به عملکرد شرکت و چشم انداز مارکتینگ رابطه ای از سایت الزویر
عنوان فارسی مقاله:
توجه مدیریت ارشد به نمایشگاه های تجاری و عملکرد شرکت: چشم انداز بازاریابی رابطه ای
عنوان انگلیسی مقاله:
Top management attention to trade shows and firm performance: A relationship marketing perspective
سال انتشار : 2017
Business Marketing Management B2B, Loose-Leaf Version https://books.google.com/books?isbn=1337296546 Michael D. Hutt, Thomas W. Speh - 2017 - Business & Economics These measures are very useful to the business marketing manager when selecting the most effective shows to attend. Many firms survey their target prospects before the trade show to learn which trade shows they will attend and what they hope to gain from attending. In this way the exhibitor can prepare its trade-show ... Entrepreneurial orientation and firm performance in ... - SAGE Journals journals.sagepub.com/doi/pdf/10.1177/0266242615577708 by VK Gupta - 2016 - Cited by 16 - Related articles have received substantial attention in organizational sciences (Messersmith and Wales, 2011; Stam ... of EO into superior firm performance depends on the context in which a firm operates (Covin and ... Vishal K Gupta, School of Management, Binghamton University, State University of New York, Vestal, NY 13850, USA. Importance Performance Analysis as a Trade Show Performance ... www.tandfonline.com/doi/full/10.1080/15470148.2010.533106?src=recsys Dec 3, 2010 - Second, managers can employ IPA to benchmark their firms' performance against other exhibitors' performance. However, the difficulty of accessing other exhibitors' performance ratings can impede exhibitors' benchmarking efforts. To counter this problem, trade show organizers can collect standardized ...