دانلود رایگان مقاله لاتین تعریف قانونی PR از سایت الزویر
عنوان فارسی مقاله:
تعریف قانونی PR چیست؟ تجزیه و تحلیل سخنرانی تجاری و روابط عمومی
عنوان انگلیسی مقاله:
What’s the legal definition of PR?: An analysis of commercial speech and public relations
سال انتشار : 2016
برای دانلود رایگان مقاله تعریف قانونی PR اینجا کلیک نمایید.
بخشی از مقاله انگلیسی:
2. Literature review
Courts’ interpretation of PR’s definition speaks to a larger, more complex issue debated in public relations literature. For the past century, there has been a discussion and debate over what public relations is, and what role it plays in modern U.S. society. In their survey of literature on public relations historical development, Lamme and Russell (2010) found that American PR “has been understood as both a function and a profession” (p. 285). Itis the cross section of doing public relations and being professionally identified as a PR practitioner that creates such a nuanced definition of the field. The practice of public relations is frequently identified by strategy or form of communication. The profession of public relations is identified by more institutional norms, professional associations, common values, ethics, and function within an organization. It is this interaction between the practice and profession informs may of the definitions of public relations. The issue of identifying what public relations is not new. From the early 1900s practitioners such as Ivy Lee and Edward Bernays attempted to craft a definition of the field that embraced certain values and priorities of practice (Bernays, 1923, 1928; Russell & Bishop, 2009). Lee’s “declaration of principles” contained many public relations functions couched in ethical values. He advocated that public relations provided information, but not pure promotional publicity for clients. Inherent in this process of news making was selecting what was important for the public to know, and acting responsible vis-à-vis the press (Russell & Bishop, 2009). This coincided with changes to concepts of publicity, which had come to mean something inauthentic and negative (Stoker & Rawlins, 2005). Bernays (1923, 1928) defined public relations from the viewpoint of sophistication of practice. He distanced himself and his “counsel on public relations” from press agentry and publicity done in the late nineteenth and early twentieth centuries (Bernays, 1965; p. 287). Instead he focused on PR as a practice that used sophisticated techniques, namely psychographics, to communicate with publics to create maximized effect. His approach to public relations practice was to use communication tools to effectuate change in behavior of intended audiences. In addition to his approach to public relations practice, Bernays (1952, 1965) also advocated that public relations take on a professional identity. The “counsel on public relations” was supposed to be a stand-alone profession that served a specific function within organizations (Bernays, 1965; p. 287). His work in that area prompted many later developments in public relations such as practitioner licensing, professional organizations, and executive level status within organizations. In the 1950s Bernays defined public relations as a three part form of communication that informed, persuaded, and “integrate[d] attitudes and actions of an institution with its publics” (Bernays, 1952; p. 3).
برای دانلود رایگان مقاله تعریف قانونی PR اینجا کلیک نمایید.
کلمات کلیدی:
Public Relations Research Annual https://books.google.com/books?isbn=0805806784 James E. Grunig, Larissa A. Grunig - 1990 - Business & Economics First Amendment Protection for Public Relations Expression: The Applicability and Limitations of the Commercial and Corporate Speech Models Catherine A. ... and public relations, there has not been a great deal of substantive analysis or ... Cayce Myers - Google Scholar Citations scholar.google.com/citations?user=0WJEeKcAAAAJ&hl=en Assistant Professor Virginia Tech - vt.edu An analysis of commercial speech and public relations ... Reconsidering propaganda in US public relations history: An analysis of propaganda in the popular ... First Amendment Protection for Public Relations Expression: The ... www.tandfonline.com/doi/pdf/10.1207/s1532754xjprr0201-4_9 by CA Pratt - 1990 - Cited by 5 - Related articles between commercial and corporate speech cases and public relations, there has .... 'Statsky (1974), in his Legal Research Writing and Analysis: Some Starting ... Commercial Speech and the First Amendment in the 21st Century https://blj.ucdavis.edu/archives/.../commercial-speech-and-the-first-amendment.html May 1, 2005 - This paper analyzes the Nike commercial speech case. ..... test is designed to analyze specific types of commercial speech, ... For example, what happens when the commercial speaker embarks on a larger public relations ...
