دانلود رایگان مقاله لاتین تبادل اجتماعی در شبکه اجتماعی آنلاین از سایت الزویر
عنوان فارسی مقاله:
تبادل اجتماعی در شبکه های اجتماعی آنلاین. پدیده متقابل در فیس بوک
عنوان انگلیسی مقاله:
Social exchange in online social networks. The reciprocity phenomenon on Facebook
سال انتشار : 2016
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مقدمه انگلیسی مقاله:
1. Introduction
The focus of this paper is on dyadic exchange in online social networks, based on the social exchange theory. One of the core concepts of network exchange theories [29,33] is the primacy of reciprocation. According to this theory, reciprocity is a behavioral response to perceived kindness and unkindness, where kindness comprises both distributional fairness as well as fairness intentions. There is a large body of evidence which indicates that reciprocity is a powerful determinant of human behavior. Experiments and questionnaire studies performed by psychologists and economists, as well as an impressive literature in sociology, ethnology and anthropology, emphasize the omnipresence of reciprocal behavior (see, e.g., [19,27]). In our study, we apply the core concepts of organizational network research [29] to investigate interaction dynamics of long-duration online social networks. Kilduff et al. define a core of key idea that we adopt in this research: the primacy of relationships. We theorize and empirically measure the communication patterns of online social networks using Facebook as a platform for our research. This paper is organized as follows: in the subsequent section we present related works. Section 3 introduces theory description and research hypothesis. Section 4 contains the experimental part,including research settings and the description of variables. Section 5 discusses the regression models and final results. Section 6 concludes and discusses our experimental findings, ending with a short overview of the potential applications.
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کلمات کلیدی:
[PDF]Social exchange in online social networks. The reciprocity ... iranarze.ir/wp-content/uploads/2016/11/E758.pdf Online social networks. Social exchange. Reciprocity. Online behavior. a b s t r a c t. Social exchange theory proposes that social behavior is the result of an ... Social exchange in online social networks. The ... - ResearchGate https://www.researchgate.net/.../279754769_Social_exchange_in_online_social_network... Social exchange in online social networks. The reciprocity phenomenon on Facebook on ResearchGate, the professional network for scientists. "Social exchange in online social networks. The reciprocity ... https://works.bepress.com/jerzy_surma/9/ by J Surma - 2016 - Cited by 3 - Related articles Jan 1, 2016 - Social exchange theory proposes that social behavior is the result of an exchange process. The purpose of this exchange is to maximize ... Social Support, Social Networks, Social Exchange, and Social Work ... www.journals.uchicago.edu/doi/abs/10.1086/644362 by H Specht - 1986 - Cited by 73 - Related articles Three interrelated "theories" are presented: social support, social networks, and social exchange, and their utility for social work practice is assessed. Frequently ... Trust in online social networks: A multifaceted perspective: Forum for ... www.tandfonline.com/doi/full/10.1080/07360932.2013.781517 by S Grabner-Kräuter - 2015 - Cited by 25 - Related articles Mar 28, 2013 - Obviously, online social networking takes place in a context of trust. .... social networks as “a collectivity of individuals among whom exchanges ... Social exchange: relations and networks | SpringerLink link.springer.com/article/10.1007/s13278-015-0301-1 by J Dijkstra - 2015 - Related articles First Online: 06 October 2015 ... I indicate how social exchange theory is rooted in general social theory and mention a few of its main links to social network analysis and empirical network ... 2 Exchange relations and exchange networks. [PDF]Trust, Reciprocity and the Strength of Ties in Online Social Networks misrc.umn.edu/.../Copy%20of%20Facebook%20trust%20prediction%20Bapna%20G... Online social networks such as Facebook and Twitter consume an .... exchange relates to social distance and the strength of social ties by using these metrics to ... Proceedings of the 5th International Conference on IS Management and ... https://books.google.com/books?isbn=191081007X Ruidong Zhang, Wenxiu Hu, Dang Xinghua - 2015 - Reference Based on social exchange theory, it emphasizes that people value the ... 2.1 Online social network advertising Online advertising has already had an effect on ...
