دانلود رایگان مقاله لاتین بهداشت و سلامتی از سایت الزویر
عنوان فارسی مقاله:
استفاده از Groupon برای کسب و کارهای بهداشت و سلامتی
عنوان انگلیسی مقاله:
Using Groupon for health and wellness businesses
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
3. Perspectives on merchant review
Consumers’ information search behavior has been explained in terms of the costs and benefits associated with a search (Foster & Lin, 2010). Once the consumer has identified a problem, he/she searches for information on products and services that can solve that problem. The kinds of information sought by online consumers typically relate to product/ service and merchant reputation in terms of functions, quality, and expert and consumer opinions and ratings. Online feedback mechanisms have become an important component of e-commerce, helping to elicit good behavior and cooperation among loosely connected and geographically dispersed economic agents (Dellarocas, 2003). In the age of social media, it isimperative for businesses to make their best effortto generate positive customer reviews. Social interaction and participation among peers are major activities in a social media community. Social networking sites, such as Facebook and Twitter,serve asforums where members are allowed to share their experiences about products and services with other members. For novice consumers, social networking sites provide a non-intrusive avenue for seeking advice from more experienced peers who have used certain products and brands (Madell & Muncer, 2007). Since 2000, a variety of special purpose review sites has emerged, including merchantreview, product review, and content review sites. Product/service review sites provide consumer opinions on products and services and let potential consumers compare functions and utilities and prices of products offered by different vendors and manufacturers. For example, CNET provides a product review site that focuses on technology-related products with both user reviews and expert reviews. Content review sites provide users’ opinions on the content of a product, such as a book, game, or movie. Content review sites help consumers gain more insight into the content via users’ reviews before making a purchasing decision. For example, Common Sense Media offers independent age-based and educational ratings and reviews for movies, games, TV shows, books, and music. A number of studies show the effect of content reviews on sales. For example, online book reviews have a significant impact on the book sales of Amazon.com and barnesandnoble.com (Chevalier & Mayzlin, 2006). Duan, Gu, and Whinston (2008) examined the persuasive effect (the review score) and the awareness effect (the number of reviews) of online user reviews on the daily box office performance of movies. Their results show that the review score has no significant impact on movies’ box office revenue, indicating that online user reviews have little persuasive effect on consumers’ purchasing decisions. However, box office sales are significantly influenced by the number of reviews, suggesting the importance of the awareness effect.
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کلمات کلیدی:
Using Groupon for Health and Wellness Businesses [10 Steps] Case ... fernfortuniversity.com/hbr/case.../12836-using-groupon-for-health-and-welln.php Custom Using Groupon for Health and Wellness Businesses Harvard Business (HBR) Case Study Analysis & Solution for $11. Sales & Marketing case study ... Handbook of Research on Adult and Community Health Education: Tools, ... https://books.google.com/books?isbn=1466662611 Wang, Victor C. X. - 2014 - Medical of the literature on costs and savings associated with workplace wellness ... in the NGBH survey (Towers Watson/National Business Groupon Health, 2013 ... Why I choose not to use Groupon or Yelp Deals. Redwood CIty ... www.precisemoves.com/why-i-choose-not-to-use-groupon-or-yelp-deals/ Jul 10, 2017 - Groupon allows businesses to use their database which is high on ... and because I am a doctor who wants people to stay healthy, this means ... Using Groupon for Customer Acquisition | OPEN Forum https://www.americanexpress.com/us/small-business/.../articles/how-it-works-groupon/ Feb 7, 2012 - Researchers who study the business of daily deals have found that Groupon deals pay off for merchants in the health and wellness industry, ...
