دانلود رایگان مقاله لاتین بررسی محصول خارجی از سایت الزویر
عنوان فارسی مقاله:
رویکرد مشروط برای اثرات کشور اصلی در ارزیابی محصولات خارجی: اثر متقابل جنبه های تصویر کشور با طبقات کالا
عنوان انگلیسی مقاله:
A contingent approach to country-of-origin effects on foreign products evaluation: Interaction of facets of country image with product classes
سال انتشار : 2015
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مقدمه انگلیسی مقاله:
1. Introduction
According to the World Trade Organization (2014), the value of exports of manufactured goods increased more than five-fold between 1990 and 2013, which implies that consumers in general are buying more foreign products. In their purchase decision, consumers may resort to several cues (e.g., size, visual appearance, weight and referrals from friends or from opinion leaders, among others) that somehow indicate whether the product is expected to meet the desired levels of performance (Manrai, Lascu, & Manrai, 1998). In the particular case of foreign products, one cue may be the image of the country-of-origin where the product was (or is thought to have been) produced. Consequently, firms should consider how the image of the country-of-origin is expected to influence the attitude of consumers towards their products—and make the appropriate adaptations to their marketing mix (Zhang, 1997). The country-of-origin (CoO) effect has been researched since the early 1960s (cf. Roth & Diamantopoulos, 2009) and the focus of the studies has tended to evolve from the mere verification of the existence of the effect of the nationality of products to the investigation of several determinants that would influence the magnitude of the effect. While the existence of the effect has generally been confirmed, there is controversy as to its size and the variables that would moderate the effect (Peterson & Jolibert,1995; Verlegh & Steenkamp,1999). In the quest for determining type and magnitude of influence, the country-of-origin image (CoI) – and its constituent dimensions – has emerged as a fundamental concept in the study of CoO effects on consumers’ evaluation of, attitudes towards, and purchase intention of foreign products (Roth & Diamantopoulos, 2009). This study takes a contingent approach to assess the impact of country-of-origin image on consumers’ evaluation of foreign products. Specifically, the objective of this study is to examine whether the effect of CoI on the evaluation of the quality of foreign products varies across different facets of the construct (geography cognitions, human cognitions, and affections) and across classes of products (utilitarian nature-based, utilitarian industrialized, and hedonic industrialized). The literature on CoI impacts (e.g., Howard, 1989; Kaynak & Cavusgil, 1983) has not properly disentangled the differential impacts of each conceptual dimension of CoI and has not properly addressed the dyadic effects (i.e., between individual dimensions of CoI and specific product classes). By treating CoI and product (quality) in more aggregate (vs. fine-grained) levels, some of the studies that found no significant effects might have incurred in Type II error.
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کلمات کلیدی:
A contingent approach to country-of-origin effects on ... - SocioRePEc https://sociorepec.org/publication.xml?h=repec:eee:iburev:v:25:y:2016:i:5:p... A contingent approach to country-of-origin effects on foreign products evaluation: Interaction of facets of country image with product classes, + Citations at ... [PDF]The “country-of-origin effect” - Harzing.com https://www.harzing.com/download/cooeffect.pdf by NG Noorderhaven - 2003 - Cited by 120 - Related articles The sources of the effect lie in the culture and institutions of the home country of ... focus on the administrative approach used by headquarters in recently .... by both contingency factors in the task environment, and the country-of-origin of the. A contingent approach to country-of-origin effects on foreign products ... freepaper.us/?paperno=580344 Translate this page عنوان فارسی: یک روش مشروط به countryoforigin اثرات بر روی محصولات خارجی تعامل ارزیابی جنبه های تصویر این کشور با کلاس محصول تاریخ انتشار: 2016 Managing Human Resources in China: The View from Inside Multinationals https://books.google.com/books?isbn=1107013550 Yu Zheng - 2013 - Business & Economics ... 242 competing management practices, 244 competitive strategies, definition of, ... 20—21 contingency approach for, 24 country-of-origin effects/ ownership, ... The Routledge Companion to International Human Resource Management https://books.google.com/books?isbn=1317644727 David Collings, Geoffrey T. Wood, Paula M. Caligiuri - 2014 - Business & Economics the country-of-origin effect is present, but that other influences are also impacting ... are increasingly centralizing their approach to employment relations to facilitate ... in different countries (unitarist, partnership, contingency approaches); 3 The ... Relevance in business research: the case of country-of-origin ... onlinelibrary.wiley.com/doi/10.1057/palgrave.emr.1500049/abstract by JC Usunier - 2006 - Cited by 324 - Related articles Relevance in business research: the case of country-of-origin research in ... with the caveat that these explanations may be contingent to the COO case study. Coping Systems for Employee Turnover: A Case Study Research at ... https://books.google.com/books?isbn=3832463860 Sebastian Reiche - 2003 - Business & Economics A final argument concerning limitations to country-of-origin effects refers to the ... This is also reflected in the contingency approach of HRM which assumes that a ...
