دانلود رایگان مقاله لاتین بازتاب در مورد فمینیسم روابط عمومی از سایت الزویر
عنوان فارسی مقاله:
جواب دادن: بازتاب در مورد فمینیسم، روابط عمومی و تحقیقات
عنوان انگلیسی مقاله:
Talking back: Reflecting on feminism, public relations and research
سال انتشار : 2015
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بخشی از مقاله انگلیسی:
2. Feminist perspectives and methodologies
There is no single or unified feminist movement or theory, which poses challenges in developing a feminist research agenda for public relations. The questions we raise in this paper are contingent on a critical research perspective that considers how power is manifest in society, in organizational structures, in institutional processes, and in occupational identities. The majority of feminist public relations scholarship from the 1980s onwards embraces liberal-feminist and, to a lesser extent, radical-feminist approaches (Fitch, 2015). With a few exceptions (see, for instance, Daymon & Demetrious, 2014 and Tindall & Waters, 2013), there is little research that adopts a truly critical perspective in terms of challenging the hegemonic assumptions around gender in public relations. Different research is needed, then, to explore precisely how gender, as a socially constructed identity (Butler, 1999), informs conceptualizations of public relations and its role in, and impact on, society. The failure to embrace a feminist methodology has “universalize[d]the experiences of men (and relatively privileged women)” (DeVault, 1996, p. 30). A critical feminist lens can challenge existing assumptions in public relations and investigate power and power relations, along with the structural processes that produce gendered discourse and practice. This approach may encourage better understandings of, for instance, the professionalizing structures embedded within masculine values that frame understandings of public relations expertise and knowledge; the need to apply a feminist agenda to positioning theory and its focus on rights and duties; and a critical feminist research agenda. In line with our exploration of feminist intelligences, we adopt hybrid, critical methodologies to reconfigure ways of “ordering and valuing” (Lury & Wakeford, 2012, p. 1). We choose an anecdotal, conversational structure in this paper, recognizing anecdotes are both representative and constitutive (Michael, 2012). This method aligns with the approaches advocated by hooks (1989) who considered that revealing the personal, particularly in relation to attempts to silence debates, is fundamental to talking back. Considerations of configuration, an assemblage technique, enabled particular relations to be interrogated and rearranged as a mode of making and unmaking sense-making processes so that transformational possibilities may emerge (Suchman, 2012). Collectively, anecdotes and configuration offer a conversational research method for the interrogation of problems, incidents and experiences, and a creative starting point for political conversations about feminist intelligences.
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کلمات کلیدی:
Conceived Feminist Paradigm for Public Relations - Wiley Online Library onlinelibrary.wiley.com/doi/10.1111/j.1460-2466.2005.tb03016.x/pdf by L Aldoory - 2005 - Cited by 74 - Related articles This article advances a feminist paradigm for public relations scholarship by ... ship in general, to public relations research, and specifically to gender research in. [PDF]Gender and public relations - prismjournal.org www.prismjournal.org/fileadmin/Praxis/Files/Gender/Daymon_Demetrious.pdf by C Daymon - 2007 - Cited by 6 - Related articles Gender and public relations: Perspectives, applications and questions. Christine Daymon ..... research on gender constitutes a feminist critique, as we earlier ... How Feminist Theory Advanced the Practice of Public Relations sk.sagepub.com/reference/handbook-of-public-relations/n17.xml The Handbook of Public Relations offers a comprehensive and detailed ... Subject: Public Relations, Public Relations ... The initial roles research by Broom . [PDF]GENDER ROLES, LEADERSHIP AND PUBLIC RELATIONS A Thesis ... https://mospace.umsystem.edu/xmlui/bitstream/handle/10355/5768/research.pdf?... by JM Janus - 2008 - Cited by 2 - Related articles understand how gender affects leadership within public relations, this research applies feminist theory to a case study at an international public relations firm ... Feminism and Public Relations: PRSA apps.prsa.org/intelligence/TheStrategist/Articles/.../Feminism_and_Public_Relations "Women in public relations, concludes Ms. Hon, "are discriminated against," pure and simple. Citing extensive empirical research and her own interviews of ...
