دانلود رایگان مقاله لاتین ایدئولوژی سیاسی از سایت الزویر
عنوان فارسی مقاله:
ایدئولوژی سیاسی، ترجیحات منبع رسانه ها و استراتژی های پیام رسانی: دیدگاه جهانی برای ایجاد اعتماد
عنوان انگلیسی مقاله:
Political ideology, media-source preferences, and messaging strategies: A global perspective on trust building
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Literature review
2.1. The commitment-trust theory of business relationships Scholars of business relationships and relationship marketing have paid growing attention to issues of trust and its role in the process of relationship building and maintenance, as exemplified by work in a variety of disciplines, including sociology, psychology and marketing (e.g., Geyskens, Steenkamp, Scheer, & Kumar, 1996; Moorman, Deshpande, & Zaltman, 1993; Moorman, Zaltman, & Deshpande, 1992). This work has provided useful insights concerning the central role of trust in fostering business relationships, including the importance of commitment in such relationships. Commitment refers to a customer’s long-term orientation toward a business relationship (Morgan & Hunt, 1994). This orientation is said to be based on an emotional bond between a consumer and organization (Moorman et al., 1992, 1993; Morgan & Hunt, 1994). Like other types of committed relationships, it also carries with it an expectation of increased benefits the longer one remains part of the relationship (Geyskens et al., 1996). Consequently, committed customers see themselves as having a closer relationship with an organization, which in turn, enhances overall feelings of customer loyalty and trust (Morgan & Hunt, 1994). Public relations researchers have long agreed aboutthe impacts of elevated public trustlevels on the relationship management process. Specifically, high levels of public trust tend to correlate positively with a number of relationship management variables, including relationship strength, which help to explain how an organization can better manage its relationships with its various publics (Bruning & Ledingham, 1999; Ledingham & Bruning, 1998). Organization-public relationship scholarship is one of the most frequently relied upon conceptual frameworks in all of public relations research (Ki & Shin, 2006; Sallot, Lyon, Acosta-Alzuru, & Jones, 2003). The framework is used to address the importance of recognizing the relational perspectives of communication outcomes for evaluating the effectiveness of public relations activities (e.g., Hon & Grunig, 1999; Ki & Hon, 2007a, 2007b; Bruning & Ledingham, 1998). Hon and Grunig (1999), in an attempt to address the importance of viewing public relations as a relationship-management process that uses communication strategically, have suggested the following six dimensions to properly understand how members of the public perceive of their relationship with an organization: trust, control mutuality, commitment, satisfaction, communal relationship, and exchange relationship. Hon and Grunig (1999) further proposed three sub-dimensions of trust—integrity, dependability, and competence—in an attempt to clarify the role of trust in perceptions of relationship quality. These sub-dimensions have been included in relationship quality indices, which have been tested and verified in terms of their reliability and validity across various organizational and cross-cultural settings (e.g., Huang, 2001; Hung, 2004, 2005; Lee & Jun, 2013), including work in marketing and consumer relations, media relations, issues management, public affairs, and crisis and reputation management (see Ki & Shin, 2006). More recently, scholars have expanded the scope of work around this framework by exploring the attitudinal and behavioral consequences of trust and its related dimensions and sub-dimensions (e.g., Ki & Hon, 2007a, 2007b). Perhaps not surprisingly, trust, among other key relational features, has emerged as a critical relationship indicator, even in crosscultural settings, which further confirms the importance of the concept as an effective measure for organization-public relationships (Ki & Hon, 2007b). In short, trust represents the essence of quality relationships between an organization and its various publics.
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کلمات کلیدی:
Here's How Liberal Or Conservative Major News Sources Really Are ... www.businessinsider.com/what-your-preferred-news-outlet-says-about-your-political-... Oct 21, 2014 - Find your preferred news outlets below and see what they say about your political ideology: Pew news charts Pew Research Center. Pew news ... Political Trust, Ideology, and Public Support for Government Spending ... onlinelibrary.wiley.com/doi/10.1111/j.1540-5907.2005.00148.x/abstract by TJ Rudolph - 2005 - Cited by 253 - Related articles May 18, 2005 - Aggregate- and individual-level analysis shows that the effects of political trust on support for government spending are moderated by ideology. Red Media, Blue Media: Evidence of Ideological ... - Wiley Online Library onlinelibrary.wiley.com/doi/10.1111/j.1460-2466.2008.01402.x/pdf by S Iyengar - 2009 - Cited by 889 - Related articles Ideological Selectivity in Media Use ... polarized politics is the tendency for candidates to cater to the preferences of political activists. Because .... ronment, partisans of both sides have begun to explore alternative sources of news. A study of ... Michael A. Cacciatore - Google Scholar Citations scholar.google.com/citations?user=5ioeWVgAAAAJ&hl=en University of Georgia - wisc.edu 84, 2011. The end of framing as we know it… and the future of media effects ... Political ideology, media-source preferences, and messaging strategies: A global ...
