دانلود رایگان مقاله لاتین آینده مدیریت مارکتینگ صنعتی از سایت الزویر
عنوان فارسی مقاله:
آینده مدیریت بازاریابی صنعتی
عنوان انگلیسی مقاله:
The future of Industrial Marketing Management
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بخشی از مقاله انگلیسی:
. Topics Which
research trends impact industrial and B2B marketing management theory and practice? In the past few years, research has broadened to focus on topics such as “innovation networks and their management,” “the role of management cognitions and activities in making sense and orchestrating networks,” and “better understanding of the dynamics of the network development” involving process and longitudinal case research, addressing the management of business and innovation networks. IMM will continue to publish this kind of research. Clearly, any discipline needs innovation to stay fresh. These new developments need not only be in theory, but can also encompass innovative research methodologies. Thus, we are in for a period of consolidation where we test and confirm/refute the theoretical developments that have been made in the past. In terms of methodological developments, there are new developments, for example, in latent growth curve modelling for the quant jocks, in applying fuzzy set Qualitative Comparative Analysis, or in expanding what we know about using network pictures as a research tool for the qualitative people. IMM will continue to publish research using new research methodologies applied to industrial marketing, as well as new theories of how business markets work. There are two large research perspectives that dominate industrial and B2B marketing management research. Much of the research in North America applies a functionalist use of quantitative methods focused on observable phenomena. In contrast, the IMP group, which is prevalent in Europe, uses an interpretivist approach preferring qualitative methods that explore meanings from different human perspectives. Both of these approaches produce excellent research that broadens our understanding of industrial and B2B marketing management and advances the science and practice industrial marketing. IMM will continue to publish both functionalist and interpretivist research. Finally, we need more globally focused research on business relationships. IMM will publish research that helps understand how mutually beneficial relationships develop and thrive among business organizations across the world. It will also publish research that helps improve the efficiency of global B2B exchanges and the effectiveness of industrial marketing managers. In an editorial later this year, we will identify and discuss in more detail some of the topics that we believe will advance knowledge on improving B2B marketing management understanding and applications.
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کلمات کلیدی:
Industrial Marketing Management | RG Impact & Description | Impact ... https://www.researchgate.net/journal/0019-8501_Industrial_Marketing_Management Industrial Marketing Management | Read articles with impact on ResearchGate, the professional network for scientists. 2015 / 2016 RG Journal impact: 3.50 2007 RG Journal impact: 2.27 2017 RG Journal impact: Available summer 20... 2014 RG Journal impact: 3.34 Journal of Business & Industrial Marketing - Emerald Insight www.emeraldinsight.com/journal/jbim Issue 8 2016 Special Issue: Changing Dynamics in Business Marketing. No Access. Issue 7 2016. No Access. Issue 6 2016 Special Issue: Relationships and networks in innovation. partial access. Issue 5 2016. No Access. Issue 4 2016. No Access. Issue 3 2016 Special Issue: Business, Industrial Marketing & Uncertainty. Industrial Marketing Management | EndNote | Clarivate Analytics www.endnote.com/downloads/style/industrial-marketing-management EndNote Output Styles - Industrial Marketing Management. Searches related to Industrial Marketing Management industrial marketing management pdf industrial marketing management special issue industrial marketing management books pdf industrial marketing management ranking industrial marketing articles industrial marketing management notes industrial marketing definition industrial marketing management editorial board
