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عنوان فارسی مقاله:
برآورد افزایش بالقوه رفاه مصرف کننده از معرفی خدمات سوپر Wi-Fi در کره
عنوان انگلیسی مقاله:
Estimating the potential increase in consumer welfare from the introduction of Super Wi-Fi services in Korea
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
3. Research design
Conjoint analysis has been used in many telecommunication studies to estimate consumer preferences and welfare. Ahn, Lee, Lee, and Kim (2006) use conjoint analysis and a rank-ordered logit model to analyze consumer preferences for wireless LAN and mobile Internet services. Cho (2010) evaluates the willingness to pay for a HSDPA service using this analysis. Kwak and Yoo (2012) conduct a choice experiment to estimate consumers’ willingness to pay for 4G technology. Conjoint analysis can be applied to derive consumers’ valuations of new products, services, or technologies that are not yet on the market (Kim, 2005) by way of estimating consumer utility (Choi, Park, Cho, & Cho, 2007). In the same context, this study applies conjoint analysis to analyze consumer welfare after the introduction of Super Wi-Fi services. 3.1. Attributes for conjoint analysis Super Wi-Fi services are expected to function as a supplementary service with regard to existing wireless Internet services in an effort to address the problem of increasing mobile traffic, rather than as a replacement service. This service will coexist with existing wireless Internet services, as Wi-Fi service coexist with 3G, LTE, and other mobile communication services. This study attempts to select the main attributes that can be additionally provided to customers when Super Wi-Fi services and other existing wireless Internet services are provided together. Conjoint analysis is a methodology that can derive the MWTP metric for each attribute level of Super Wi-Fi services. To use it here, it is necessary to determine the specific attributes and the level of each attribute that can be provided by Super Wi-Fi services. This paper derives the set of attributes from previous studies and identifies the following four attributes of Super Wi-Fi services: coverage, a reduction in communication expenses when using mobile data, the ability to use multiple screens, and a wide range of Wi-Fi service providers. Price was included as one of the attributes to quantify changes in utility. Table 1 shows these attributes and details how each attribute level is defined.
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کلمات کلیدی:
Estimating the potential increase in consumer welfare from the ... dl.acm.org/citation.cfm?id=3031620 by A Hong - 2016 - Related articles Oct 1, 2016 - Estimating the potential increase in consumer welfare from the introduction of Super Wi-Fi services, 2016 Article. Bibliometrics Data ... Fast Wireless Super Wifi | DigitalRise www.digitalrise.biz/internet/fast-wireless-super-wifi/ But that is soon about to change, with the introduction of Super WiFi from the start of next year. Yes, 2011 will bring forth devices, still in beta testing phase, ... Introduction to Wireless Internet Services - Lifewire https://www.lifewire.com › How To › Internet & Network › Basics Sep 17, 2016 - Note that so-called Super Wi-Fi is a different form of wireless than Wi-Fi itself. More properly known as white spaces technology, Super Wi-Fi ... Super WiFi Summit :: Printable Agenda - TMCnet www.tmcnet.com/voip/conference/super-wifi/2011/east/agenda.aspx Feb 2, 2011 - Introduction: Coming to A Channel Near You. SuperWiFi ... What is superWiFi and how will it be used to deliver unlicensed services? Searches related to introduction of Super Wifi super wifi speed super wifi range super wifi 2016 super wifi router what is super wifi super wifi equipment super wifi speeds super wifi apk
