دانلود رایگان مقاله لاتین تناقض servitization از سایت الزویر
عنوان فارسی مقاله:
یک مطالعه تجربی از تناقض servitization در چین
عنوان انگلیسی مقاله:
An empirical study of servitization paradox in China
سال انتشار : 2015
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بخشی از مقاله انگلیسی:
2. Literature review
2.1. Servitization The term “servitization” was first coined by Vandermerwe and Rada (1988) as “ the increased offering of fuller market packages or ‘bundles’ of customer focused combinations of goods, services, support, self-service and knowledge in order to add value to core product offering”. Robinson, Clarke-Hill, and Clarkson (2002) also proposed similar definition of servitization as “an integrated buddle of both goods and services”. Other researchers define servitization from a strategic perspective, such as the definition given by Lewis, Portioli, and Slack (2004) that servitization is “any strategy that seeks to change the way in which a product functionality is delivered to its markets.” Ren and Gregory (2007) consider servitization as “a change process wherein manufacturing companies embrace service orientation and/or develop more and better services, with the aim to satisfy customer's needs, achieve competitive advantages and enhance firm performance.” Most scholars agree that servitization is the transitional strategy adopted by product-centric firms by integrating (not simply “adding”) services into core product offerings in order to obtain and secure position in the fierce competition (Bowen, Siehl, & Schneider, 1991; Gadiesh & Gilbert, 1998; Quinn, Doorley, & Paquette, 1990; Wise & Baumgartner, 1999). Basically, moving from one extreme of the Hill's (1999) product-service continuum towards the other extreme, servitization follows the transition line from pure product manufacturers to service providers (Chase, 1981; Oliva & Kallenberg, 2003). In general, the following perspectives are among the most prevailing concerning the concept of manufacturing servitization. The first is product-integration or industry-integration. Looking from this perspective, manufacturing servitization is deemed to be the integration of products and services. Manufacturing firms change from simply focusing on the process of production and providing products and related add-on services to paying attention to the process of service and offering “product-service packages”; these integrated and service-dominated packages which include products, services, supports, self-services and knowledge, serve as the major source of firm profits and customer satisfaction (Vandermerwe & Rada, 1988). Berger and Lester (1997) have verified this phenomenon and proved that the trend of servitization had emerged in developed countries and that the industry of productive service played a role in promoting the growth of manufacturing firms; they put forward the concept of “service enhancement” and believed that the integration of manufacturing and services is the new trend of industrial development. Furthermore, better understanding of the customers' overall needs through providing services in addition to products will enable manufacturers to develop new generations of products (Kastalli & Van Looy, 2013).
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کلمات کلیدی:
An empirical study of servitization paradox in China - ResearchGate https://www.researchgate.net/.../275589167_An_empirical_study_of_servitization_parad... There is a paradox experienced by manufacturing firms attempting to servitize that their substantial investment in adding services to the existing product portfolio ... [PDF]Does the Servitization Strategy Improve the Performance of ... https://file.scirp.org/pdf/AJIBM_2015052715324019.pdf by L Min - 2015 - Cited by 1 - Related articles May 24, 2015 - is named “service paradox” [16]. In the context of servitization, strong emphasis on service differentiation leads to a manufacturer's strategies for ... Paradoxes in servitization - Academy of Management Proceedings proceedings.aom.org/content/2016/1/17388 by S Einola - 2016 - Cited by 1 - Related articles Abstract. When implementing transitions to provide solutions, companies may face a service paradox - a circumstance in which contradictory and connected ... [PDF]Servitization: Disentangling the impact of service ... - Lirias - KU Leuven https://lirias.kuleuven.be/bitstream/123456789/440763/3/MSI_1404.pdf by I Visnjic - 2014 - Cited by 231 - Related articles performance decline, the so-called 'servitization paradox'. In this paper, we ... Keywords: Servitization, Open service innovation, Business model, Performance ... [PDF]Servitization: Service Infusion in Manufacturing - Springer www.springer.com/cda/content/document/cda.../9783319404295-c2.pdf?SGWID... Rada ( 1989 ), claim that servitization is occurring on a global scale, and ..... zation paradox based on numerous examples of unsuccessful servitization. The. [PDF]driving competitiveness through servitization - Industriens Fond www.industriensfond.dk/sites/default/files/20140509.pdf May 9, 2014 - on how servitization can be a strategy to enhance ... develop and a need to align the organization and the strategy. • The servitization paradox. [PDF]exploring the financial consequences of the servitization of ... https://dspace.lib.cranfield.ac.uk/bitstream/.../Neely_Financial_Consequences-2009.pd... by A Neely - 2008 - Cited by 840 - Related articles Dec 2, 2008 - In smaller firms servitization appears to payoff while in larger firms it proves more problematic ..... Exploring the Paradox of Servitization. Table 6 ...
