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عنوان فارسی مقاله:
استراتژی اسمزی: نوآوری در هسته برای الهام بخشیدن
عنوان انگلیسی مقاله:
Osmotic strategy: Innovating at the core to inspire at the edges
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مقدمه انگلیسی مقاله:
1. Introduction
Decline and entropy in established firms can be like getting caught in a riptide in the ocean: you feel it taking hold but remain confident you can handle it, yet before you know it you are in serious trouble wondering how things got so out of hand. In a business sense, battling the inevitable by doing what you have always done is a questionable logic, yet to not only survive, but to grow strong and become able to deal with future critical moments requires strategic disruption and often, new and decisive leadership. The forces of rapid change and uncertainty are ubiquitous in modern, global business environments, and the slippery slope of decline becomes amplified by intense competition and the need to innovate to sustain organizational health. The transformation from commodity-based economies to knowledge-based economies is well documented, yet even though knowledge is seen as offering competitive advantage, it is of course how such knowledge is creatively leveraged in challenging what we do and how we do it, that is important. Points of extreme can teach us much, whether it is excellence and the factors that enable this or lessons from despair, desperation and the road to redemption. In this article we present from the latter and draw from the experience of a tier-one firm in the consulting industry operating in the Asia-Pacific region
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