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عنوان فارسی مقاله:
کلید بازاریابی آنلاین موفق برای عمل ارتودنسی: تسلط بر برنامه
عنوان انگلیسی مقاله:
The key to successful online marketing for an orthodontic practice: mastering the plan
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
Online Digital Footprint
Internet marketing strategies in 2015-2016 (Figure 1) focus on reputation marketing and branding of the business name. This is called your “Online Digital Footprint”. Your digital footprint includes: 1. Website 2. Local Search 3. Reviews 4. Social Media 5. Video 6. Press Releases 7. Online Articles The Website: The Hub of your Internet presence 7,8 A well designed, engaging, and easy to navigate search engine optimized website is number one priority. It is the primary online representation of your practice, and the core of your online “digital footprint” which is the focus of the search engine algorithms. 5 With a large number of Internet consumers accessing the Internet using a smartphone, it is now a necessity for all websites to be easily viewed on a mobile device. For this reason, a responsive website is the design of choice to accommodate the ever-growing number of mobile users in the marketplace. A responsive orthodontic website design can automatically adjust its layout to properly fit all devices including smartphones, tablets, laptops and more. With a responsive website design, orthodontists can be confident that their website is easy to navigate and viewable on any internet capable device. Having a responsive website design not only resolves the question of mobile capability, it also simplifies site maintenance and updating by eliminating the need for multiple versions of one website, thus eliminating a separate mobile site. The process of planning and creating the way a website will look and feel is the first part of creating a website. It is the stage where one can organize creative ideas, branding and visual appeal. As with any marketing strategy or project, thorough initial planning is essential. Planning a website involves considering its role in the business plan and allocating sufficient resources to the development and upkeep of the website. At the planning stage, the following questions need to be answered; What is the purpose of the website? What do you need on your website?
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کلمات کلیدی:
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