دانلود رایگان مقاله لاتین ساختار روابط عمومی ارتباطات از سایت الزویر
عنوان فارسی مقاله:
ساختار بخش روابط عمومی / ارتباطات: یافته های کلیدی از یک مطالعه جهانی
عنوان انگلیسی مقاله:
Structure of the public relations/communication department: Key findings from a global study
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Literature review
2.1. Management/organizational perspectives Recognising the need to rely heavily on literature drawn from the management and organizational design fields, we also recognized thatlittle, if any, ofthatliterature referred directly to the structural experience offunctions within an organization and specifically to that of the public relations function. Much of the academic literature on organizational structure has inevitably focused on the issue of identifying the most appropriate structural design or form that will enable organizations to perform most effectively. Seminal works by scholars such as Weber (1947), Chandler (1962), Burns (1963), Pfeffer (1982) and subsequently Mintzberg (1979, 1983, 1990) and Robbins (1990) have discussed different forms of organizational structure, exploring how structure may affect or be affected by different variables. Indeed, while there are differing schools of thought about how best to tackle the task of analyzing and prescribing the most effective forms of organizational structure, two principal approaches have generally dominated the literature on structural design: the traditional dimensional approach to understanding structure; and the configuration approach (McPhee & Poole, 2001). While the ‘dimensional approach’ involves deconstructing the structure into a set of variables or dimensions for analysis, the ‘configuration school’ focuses on capturing the interrelationship between different structural dimensions and to define ‘organizational types’ reflected in structural configurations. 2.2. Traditional dimensional and configurational approaches Traditional dimensional analyses of organizational structure have tended to focus on a number of core dimensional variables, the most important of which scholars, such as Pugh (1973) and Robbins (1990), suggest comprise the following: complexity (the extent of differentiation,the number of different component parts and the degree to which work is divided up into sets of operational activities/skills); formalization (the extent of formalized roles, rules and regulations defining peoples’ scope for action); specialization (the degree to which work is undertaken by specialist roles); centralization (the degree to which power and control over decisions is held within the top management hierarchy); and finally configuration (the ‘shape’ of the organization’s hierarchical structure, including chain of command and span of control). While organizational structures have begun to change more radically in recent decades in response to marked changes in technological, economic and market forces (Fritz, 1996; Scott, 2004; Stanford, 2007), a number of broad structural forms have emerged that have evolved through the history of industrial development. These continue to be relevant in describing the structure of contemporary organizations. Two key variables appear to act as the principal drivers and determinants of structural design, namely, organizational complexity and organizational size (Mintzberg, 1989).
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کلمات کلیدی:
Communications & Public Relations - Macalester College https://www.macalester.edu/communications/ Communications and Public Relations provides marketing, public relations, media, web and publications support for all college offices, departments, programs ... Public relations - Wikipedia https://en.wikipedia.org/wiki/Public_relations Public relations (PR) is the practice of managing the spread of information between an .... "Public relations is a strategic communication process that builds mutually ... Many American companies with PR departments spread the practice to ... Communication: Home communication.gsu.edu/ Welcome to the Department of Communication! Media-Capital- ... Join a student organization – debate, public relations, journalism history. Connect to our news ... Communication Department - Cal Poly Pomona https://www.cpp.edu/~class/communication/ The Communication Department offers a challenging, hands-on program with specialized options in Journalism, Public Relations, and Organizational ... Searches related to public relations/communication department public relations organizational structure structure of public relations agency organisational structure of public relations pr agency structure and functions pr department structure public relations organizational chart structures of public relations departments public relations structure
