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عنوان فارسی مقاله:

روابط عمومی به عنوان یک هوش استراتژیک برای قرن بیست و یکم: زمینه ها، اختلافات و چالش ها


عنوان انگلیسی مقاله:

Public relations as a strategic intelligence for the 21st century: Contexts, controversies, and challenges


سال انتشار : 2015



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بخشی از مقاله انگلیسی:


3. Evolving controversies: from “Seven Talents” to MI and intelligence wars

 Storytellers who wish to have influence seek attention for their stories and often strive for influence by claiming to tell the story of the age in which they live. To do so, they augment the emphasis on how their narrative about the age matters. Around the same time as Galbraith (1977) was expounding on uncertainty as a macro-story of his times, Howard Gardner – in retrospective reflections – was starting to think in micro-story terms about “multiple intelligences” (MI)(Gardner, 2010, p. xiii) as a “line of research on the structure and development of the mind as relevant primarily to psychologists – particularly those in the specialties of cognitive psychology, development psychology, and neuropsychology” (p. xiii). Much to Gardner’s (2010) surprise, interest “came chiefly from the educational sector, rather than from colleagues in psychology. Yet fairly soon it became evident that, for a variety of reasons, the idea of multiple intelligences could be useful to many educators” (p. xiii), although, for a variety of other reasons, “it proved threatening or destabilizing to many psychologists” (p. xiii). It is notable Gardner’s (2010) retrospective reflections locate the genesis of MI close to his own development psychology discipline, albeit it widened out to draw from other areas of brain research. Although many in cognitive neuroscience still do not agree that intelligence is divisible and multiple, the idea of plural intelligences became an important narrative as the popularity of MI spread internationally – see Chen, Moran, and Gardner (2009) Multiple Intelligences Around the World – and crossed to other fields – see Riggio, Murphy, and Pirozzolo (2013) Multiple Intelligences and Leadership. Translated into several languages, Gardner’s (1983) Frames of Mind continued to sell enough to be reprinted in 2011, with a new introduction by Gardner. Looking back on the first thirty years of MI, Gardner (2011) recalls how the book resulted from a grant project designed to chronicle “what had been established about human cognition through discoveries in the biological and behaviorial sciences” (p. x). In this way, he situates the research project, and his 1983 Frames of Mind book that it informed, as consciously evolving in response to environmental changes in the form of new research findings, especially around human cognition.



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Public relations as a strategic intelligence for the 21st century - Dialnet https://dialnet.unirioja.es/servlet/articulo?codigo=5721087 - Translate this page Información del artículo Public relations as a strategic intelligence for the 21st century: Contexts, controversies, and challenges. Public relations strategic intelligence: Intelligence analysis ... - Dialnet https://dialnet.unirioja.es/servlet/articulo?codigo=5721084 - Translate this page Información del artículo Public relations strategic intelligence: Intelligence analysis, communication and influence. Using Strategic Intelligence in the Field of Public Relations ... www.prcrossing.com › Public Relations Articles › PR Career Feature One way to ensure that you are on the right path to your goals is to use strategic intelligence. Read more here. [PDF]Developing Cross-cultural Communication Competencies as Strategic ... https://www.fh-ooe.at/fileadmin/.../fhooe-ccbc2017-ppt-pölzl-hobusch-ulrike.pdf May 18, 2017 - Competencies as Strategic Intelligence for the 21st Century ... administration/public relations departments in organizations today. • Provision for ...