دانلود رایگان مقاله لاتین روابط عمومی جهان از سایت الزویر
عنوان فارسی مقاله:
ارزیابی پیشرفت در تحقیقات روابط عمومی جهانی از سال 2001 تا 2014
عنوان انگلیسی مقاله:
An assessment of progress in research on global public relations from 2001 to 2014
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Method
To fill the demonstrated research gap, this study analyzed the content of empirical studies related to global public relations published between 2001 and 2014. As described in the literature review, this study broadly defines the term global public relations as “communication efforts to establish and/or cultivate mutually beneficial relationships with publics in other nation(s).” As the definition reflects, this study focused on articles that involved comparative practices across multiple countries or a single country that applied discipline(s) from another country. The study employed two steps in locating articles regarding global public relations. First, the researchers found articles that met the definition of global public relations by inspecting the titles and abstracts of all articles published between 2001 and 2014 in the following five journals: Journal of Public Relations Research (JPRR), Public Relations Review (PRR), Journalism and Mass Communication Quarterly (JMCQ), Journal of Communication Management (JCM), and International Journal of Strategic Communication (IJSC). JPRR, JMCQ and PRR have been deemed major intellectual outlets in the field (Botan & Taylor, 2004; Ki & Shin, 2006, 2015; Sallot et al., 2003; Ye & Ki, 2012), while JCM and IJSC have recently been recognized for frequent publishing of public relations research (Sallot et al., 2003). In the second step, the researchers reviewed the reference lists of articles collected in the first step in order to locate additional relevant articles. When a reference list included an article related to global public relations, the researchers reviewed the title and abstract of the article to determine if the article should be added to the sample for this study. Additional articles published in other outlets such as Corporate Communication: An International Journal (CCIJ) and Public Relations Journal (PRJ) were identified. Following suit from some earlier thematic meta-analyses (An & Cheng, 2010; Ki & Shin, 2006, 2015; Ye & Ki, 2012), this study examined full-length peer-reviewed research articles as the unit of analysis and excluded editorials, book reviews, commentary, and responses. The researchers identified 163 articles to constitute this study’s sample.
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کلمات کلیدی:
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