دانلود رایگان مقاله لاتین راهبرد واکنش بحران از سایت الزویر
عنوان فارسی مقاله:
بررسی راهبردهای واکنش بحران موثر
عنوان انگلیسی مقاله:
Exploring effective crisis response strategies
سال انتشار : 2016
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Findings
A two-way ANOVA showed that there was a significant effect of crisis responses on participants’ perceptions of message credibility (F (2, 204) = 26.109, p < 0.01, p2 = 0.204). Post hoc analyses using Scheffé indicated that credibility is significantly lower for a reminding (M = 2.91, SD = 1.13) than for a base response (M = 4.26, SD = 1.07, p = 0.01) or a base and reminding response (M = 4.16, SD = 1.30, p = 0.01). Regardless of CSR-crisis relevance, participants tend to believe a message thatincludes detailed information about a crisis is more reliable than a reminding message. The main effect of a crisis response on participants’ trust in the company was also significant (F (3, 291) = 11.764, p < 0.01, p2 = 0.108). Participants in the base response condition or in both base and reminding condition tended to agree that the company is trustworthy and honest compared to participants in the reminding (p = 0.01) condition or the no response condition (p = 0.01). As Coombs (2007a) argued, people perceive that a company cares only for itself rather than its stakeholders if the company uses the reminding strategy in isolation. Also, communicating with the public about a crisis might be preferable to not responding to a crisis at all. Participants indicated significantly different attitudes toward the company based on the company’s crisis response (F (3, 291) = 8.666, p < 0.01, p2 = 0.082). The inclusion of a base response was preferable to the sole use of a reminding strategy. The base response (M = 3.39, SD = 1.34) or both base and reminding strategy (M = 3.48, SD = 1.34) were significantly different from the reminding strategy (M = 2.61, SD = 1.18, p = 0.01) or no response (M = 2.76, SD = 1.15, p = 0.01). Participants also gave significantly different scores of corporate reputation based on crisis responses (F (3, 291) = 14.404, p < 0.01, p2 = 0.129). Regardless of CSR-crisis relevance, participants in the reminding condition (M = 2.73, SD = 1.11) or in the no response condition (M = 2.75, SD = 1.15) gave lower scores for corporate reputation than those in the base response (M = 3.54, SD = 1.19, p = 0.01) condition or in both base and reminding condition (M = 3.75, SD = 1.18, p = 0.01). Thus, providing base information is essential for minimizing reputational losses during a crisis. Finally, crisis responses significantly influenced participants’ supportive behavioral intentions toward the company (F (3, 291) = 4.999, p < 0.01, p2 = 0.049). Participants in both base and reminding conditions gave the highest scores of supportive behavioral intentions (M = 3.41, SD = 1.14) while those in reminding conditions gave the lowest scores (M = 2.70, SD = 1.22). Thus, companies should give specific information about a crisis itself and use reputation repair strategies to increase the public’s supportive behavioral intentions.
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کلمات کلیدی:
PDF]How Crisis Response Strategies Influence ... - Scholar Commons scholarcommons.usf.edu/cgi/viewcontent.cgi?article=6650&context=etd by B Breuklander - 2015 - Related articles Jan 1, 2015 - Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes by. Bo Breuklander. A thesis submitted in partial ... The Protective Powers of Crisis Response Strategies: Managing ... www.tandfonline.com/doi/abs/10.1300/J057v12n03_13 by WT Coombs - 2006 - Cited by 293 - Related articles This study examines how stakeholders perceive the various crisis response strategies identified in the Situational Crisis Communication Theory (SCCT). Searches related to crisis response strategies crisis communication strategies situational crisis communication theory situational crisis communication theory example situational crisis communication theory pdf crisis management theories w. timothy coombs image repair theory crisis management in public relations
