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عنوان فارسی مقاله:
آنچه را که آموزش می دهیم: تاثیر ارتباطات متقاعد کننده در تاریخ روابط عمومی فیلیپین و آموزش روابط عمومی معاصر
عنوان انگلیسی مقاله:
We are what we teach: The impact of persuasive communication on Philippine PR history and contemporary PR education
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
3. Colonial influences on Philippine education
3.1. Spanish times Historians have chronicled how Spain used the sword and the cross to gain imperial power and ensure the world dominance ofthe Spanish crown. The colonial policy ofthe United States, on the other hand, centered on “benevolent assimilation” (Miller, 1982). For both colonial masters, however, education was a potent weapon in their vast arsenal, which they used to complete the subjugation of the conquered archipelago. The Spanish colonizers established schools and offered locals, particularly the Chinese, free education in order to convert them to Christianity. However, locals were discouraged to learn Spanish for fear that it would “become too united and join in opposition to the government” (Forbes, 1933; p. 156). Since the establishment of the first Jesuit colegio in 1595 and the Dominican counterpart in 1619, the enormity of the influence of the Spanish religious orders in shaping education in the Philippines continues to this day. According to Simpson (1980) the Jesuits and Dominicans led the “Hispanization” of the islands. Even if they were outnumbered by the Franciscans and Augustinians they “totally monopolized the institutions of higher education until the end of Spanish times” (Simpson, 1980; p. 3). The Jesuit-run Ateneo de Manila University and the Dominican-owned University of Santo Tomas (UST) continue to be venerable institutions of higher learning today. It is noteworthy that Ateneo’s Department of Communication offers advertising and PR as one of four concentrations in their curriculum. UST currently offers PR within an interdisciplinary bachelor’s degree in communication arts as well. A welcome transformation in the Spanish colonial educational system came about with the Educational Reform Law of 1863. The law provided “a system of compulsory primary education with free instruction in Spanish language and grammar, Christian doctrine, arithmetic, geography, agriculture, music, the history of Spain, and courtesy” (Kramer, 2006). This reform resulted in the emergence of the illustrados, the new urban and educated elite class that counts among its ranks the country’s national hero, Jose Rizal.
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کلمات کلیدی:
Persuasive communication in online ... - University of Tilburg arno.uvt.nl/show.cgi?fid=141787 by S Bonekamp - 2015 - Related articles 2.3 Persuasive communication and its influence on attitudes and behaviour ................. 11 ...... an agriculture micro funding project from the Philippines. In addition ... The Impact of Deliberative Political Campaigns on Voter Behavior in ... https://www.povertyactionlab.org/.../impact-deliberative-political-campaigns-voter-be... In the Philippines and many other developing countries, electoral campaigns have ... deliberation could be used to persuade voters to mobilize in favor of a given ... researchers evaluated the impact of “two-way” communication town hall ... Taken by Storm: The Media, Public Opinion, and U.S. Foreign Policy ... https://books.google.com/books?isbn=0226042596 W. Lance Bennett, David L. Paletz - 1994 - History ... within, 242; strategic public diplomacy by, 1 37 Persuasive communication, 187,201 Phelps, Timothy M., 76 Philippines, 289 Placke, James, 93 Political ... 1 36 Public diplomacy, strategic, 1 3 1 -48 Public opinion: impact of media on, 6, 9, ... Zeny Sarabia-Panol | Faculty | Middle Tennessee State University https://www.mtsu.edu/faculty/zeny-sarabia-panol “We are What We Teach: The Impact of Persuasive Communication on Philippine PR History and Contemporary PR Education.” Public Relations Review. (2016) ...
